What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Performance Enhancing
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Auto-Responders
Segmentation
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Karan T.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Nov 2023
9/10 marketers would suggest hubspot (probably)
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Intuitive, lot of integrations, lot of resources available
What is your favorite aspect of this product?
Making my work easier
What do you dislike most about this product?
There's nothing anyone can dislike about hubspot really, they are acing the game.
What recommendations would you give to someone considering this product?
Go for it, there's no downside really, it's free so you get to do a lot and learn a lot from this tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Abhijit P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
An All-in-one Marketing Suite for Small Businesses
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot comes with an Integrated CRM and CMS and provides Powerful marketing and sales automation. The system is highly scalable. It is a truly all-in-one solution
What is your favorite aspect of this product?
It is a truly all-in-one solution - It has helped me streamline a lot of repetitive tasks - Helped me Lead Scoring and run Nurture campaigns - Email Automation is easy to use - Pipeline management becomes super easy - in-built integrations are super helpful
What do you dislike most about this product?
- HubSpot gets expensive quickly- If you do not clear your contact databases regularly - Not very effective when you don’t use it as an all-in-one tool
What recommendations would you give to someone considering this product?
- Once you move completely inside Hubspot ecosystem, you will start deriving the maximum value - Especially the Marketing Hub and the Sales Hub should be used together
Pros
- Continually Improving Product
- Trustworthy
- Efficient Service
- Effective Service
Arzu C.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Nov 2023
Great as a Hub.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
If you have every necessary tool under the hub, your marketing tools are almost ready.
What is your favorite aspect of this product?
I consider A/B test options in mail subjects are great enablers to increase CTR as well as open rates.
What do you dislike most about this product?
Connecting it to non-hubspot tools is very difficult to implement as a process.
What recommendations would you give to someone considering this product?
I'd recommend them to treat Hubspot as a package deal and benefit from every aspect of it.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
