What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Contact Database
Sales Intelligence & Conversion Rates
Mobile Optimized
Content Authoring
Email Templates
Dynamic Content
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Availability and Quality of Training
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Wesley A.
- Role: Operations
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Apr 2021
A must have, but a little complex
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
When it's all configured, it works fantastically well.
What is your favorite aspect of this product?
Being able to manage and segment data in a variety of different ways.
What do you dislike most about this product?
It is a little complicated to get set up and the pricing structure is very confusing - always have to speak to sales, and endure a lengthy lecture on pricing just to find out it's too expensive.
What recommendations would you give to someone considering this product?
Give the free tier a try first and then build up from there.
Pros
- Acts with Integrity
- Reliable
- Enables Productivity
- Efficient Service
Samuel [SAM] J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2021
Simple yet powerful Marketing Platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot's features are very powerful. It is an all-in-one platform. Hubspot can be used in direct customer interactions [Website Chatting, Email Marketing], and, in Customer Relationship Management. HubSpot's free version includes CRM, Marketing Automation Tool, and Email Marketing Tool.
What is your favorite aspect of this product?
Its CRM. Hubspot's CRM is a fast, easy to use the database system. Adding customers to CRM is very easy. This can be done via Online Chatbots, Marketing Forms [ Email, Website]. Hubspot's CRM helps us to stay organized.
What do you dislike most about this product?
Hubspot's plans are very expensive.
What recommendations would you give to someone considering this product?
Hubspot is a powerful tool. Its CRM, Email Marketing Tool Free ChatBot, & Free Marketing Form, etc are very useful for people representing Small and Medium Scale Enterprises.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: C-Level
- Industry: Biotechnology
- Involvement: Business Leader or Manager
Submitted Nov 2020
Quick implementation and easy to use for team.
Likeliness to Recommend
Pros
- Continually Improving Product
- Enables Productivity
- Respectful
- Helps Innovate
