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Google

Google Analytics 360

Composite Score

7.5 /10

CX Score

7.6 /10

17 Reviews Write a Review

What is Google Analytics 360?

Analytics 360 is tailored for the unique measurement needs of large enterprises with advanced customisation, scalable tools and enterprise-level support. It is part of the Google Marketing Platform which brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results.

Company Details

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Google Analytics 360 Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

97 Likeliness to Recommend

59 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics 360?

12% Negative

6% Neutral

82% Positive

Pros

Helps Innovate
Enables Productivity
Inspires Innovation
Client Friendly Policies

Feature Ratings

Average 68

Session Replay

Privacy, Security, and Regulatory Compliance

Audience Segmentation

Marketing Analytics

Cross-Channel Engagement Analytics

Website Analytics

Product Analytics

Predictive Analytics

Dashboards, Analytics and Reporting

Customer Journey Modelling

Event & Conversion Analytics

Vendor Capability Ratings

Average 71

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Business Value Created

Availability and Quality of Training

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features

Google Analytics 360 Reviews

Altaf K.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Analytics platform that guides sales strategy.

Likeliness to Recommend

10 /10

What differentiates Google Analytics 360 from other similar products?

Data sampling concerns are minimized at the enterprise scale leading to more reliable decision making.

What is your favorite aspect of this product?

Viewing multi channel sales performance in one place makes it easy to understand where investments are having an impact.

What do you dislike most about this product?

The cost and features might be excessive for smaller sales teams.

What recommendations would you give to someone considering this product?

This platform has transformed sales planning from guesswork to a data driven process. It is now clear which channels are generating leads and which are simply increasing costs.

Pros

Continually Improving Product
Performance Enhancing
Trustworthy
Unique Features

Cons

Under Delivered
Less Transparent

Priya S.

Role: Information Technology
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Analytics tool that transforms enterprise level.

Likeliness to Recommend

10 /10

What differentiates Google Analytics 360 from other similar products?

Integration allows for direct work with raw data which is difficult with standard tools.

What is your favorite aspect of this product?

Custom segments and advanced filters allow for clear differentiation of various user behaviors.

What do you dislike most about this product?

The interface might seem a bit overwhelming for new users.

What recommendations would you give to someone considering this product?

The ability to consolidate and view multi channel data in one place significantly strengthens analysis. Work with large scale data and want to deeply understand the user journey. Google analytics 360 is a powerful and reliable solution.

Pros

Helps Innovate
Unique Features
Efficient Service
Inspires Innovation

Cons

Slower Product Innovation
Less Reliable
Less Performance Enhancing

Pravin M.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2026

Analytics platform that reveals the true picture.

Likeliness to Recommend

10 /10

What differentiates Google Analytics 360 from other similar products?

Google analytics 360 goes beyond simple traffic tools to connect the entire customer journey.

What is your favorite aspect of this product?

Creating custom audiences and segments makes it easy to compare the results of different messaging strategies.

What do you dislike most about this product?

The initial setup requires significant attention to tagging and configuration.

What recommendations would you give to someone considering this product?

For brands that run large scale digital campaigns and want to understand the true roi of each channel. Google analytics 360 is a powerful and reliable solution.

Pros

Helps Innovate
Reliable
Unique Features
Effective Service

Cons

Less Performance Enhancing
Less Efficient Service
Less Respectful

Latest Research

Google Analytics 360

What is Google Analytics 360?

Company Details

Need Assistance?

Google Analytics 360 Ratings

97 Likeliness to Recommend

59 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Google Analytics 360?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Session Replay Session replay with heatmaps or clickstream visualizations to diagnose issues, identify trends, or improve UX.

Privacy, Security, and Regulatory Compliance The vendor meets consumer privacy laws for the specific location (GDPR and CCPA), provides security, and complies with all other regulatory requirements.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Marketing Analytics Tracks campaign performance, attribution, and marketing ROI.

Cross-Channel Engagement Analytics Track and optimize user engagement and user flows across marketing campaigns and mobile apps by measuring ROI, retention, churn, and in-app behaviour.

Website Analytics Tracks page views, sessions, user flows, and website-specific KPIs.

Product Analytics Measures usage of specific features, adoption, retention, and engagement with a product.

Predictive Analytics Use machine learning to surface predictive insights and detect anomalies at scale, and provide data to make better decisions.

Dashboards, Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, forecasting & easy data extraction for data analysis.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Event & Conversion Analytics Measure engagement and goal completion by tracking user actions and key conversions across channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Google Analytics 360 Reviews

Altaf K.

Analytics platform that guides sales strategy.

Likeliness to Recommend

Pros

Cons

Priya S.

Analytics tool that transforms enterprise level.

Likeliness to Recommend

Pros

Cons

Pravin M.

Analytics platform that reveals the true picture.

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Session Replay

Privacy, Security, and Regulatory Compliance

Audience Segmentation

Marketing Analytics

Cross-Channel Engagement Analytics

Website Analytics

Product Analytics

Predictive Analytics

Dashboards, Analytics and Reporting

Customer Journey Modelling

Event & Conversion Analytics

Vendor Capability Ratings

Product Strategy and Rate of Improvement

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Business Value Created

Availability and Quality of Training

Vendor Support

Quality of Features

Ease of Data Integration

Ease of Customization

Breadth of Features