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Google Ad Manager Logo Award Winner Product Badge
Google Ad Manager Logo Award Winner Product Badge
Google

Google Ad Manager

Composite Score
8.8 /10
CX Score
9.2 /10
Category
Google Ad Manager
8.8 /10

What is Google Ad Manager?

A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.

Company Details


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Awards & Recognition

Google Ad Manager won the following awards in the Ad Tech category

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Google Ad Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Ad Manager.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Ad Manager?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 83

Advertisement Placement

85

Data Management Platform Capabilities

84

Advertisement Reporting

84

Audience Identification

83

Role-Based Access Controls

83

Audience Segmentation

83

Supply-Side Capabilities

83

Advertisement Content Curation

82

MarTech Ecosystem integration

81

Demand-Side Capabilities

80

Vendor Capability Ratings

Average 81

Business Value Created

84

Quality of Features

83

Ease of Customization

83

Ease of Implementation

82

Breadth of Features

82

Usability and Intuitiveness

82

Ease of IT Administration

81

Ease of Data Integration

81

Product Strategy and Rate of Improvement

79

Availability and Quality of Training

77

Vendor Support

74

Google Ad Manager Reviews

Pedro T.

  • Role: Operations
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

Main customer acquisition channel we use

Likeliness to Recommend

9 /10

What differentiates Google Ad Manager from other similar products?

I believe that the biggest difference is being able to count on a successful customer service that is very active and interested in helping. I receive weekly calls with tips on optimizing my campaigns and this optimizes our earnings.

What is your favorite aspect of this product?

The platform uses very intelligent campaign optimization resources, in addition to being constantly updated and offering new resources for advertisers. We liked the streamlined interface and reporting, making it easy to get an overview of the top paid marketing actions we're taking.

What do you dislike most about this product?

Some optimization suggestions are focused solely on increasing the budget. Despite being something tangible and that can increase results, I would like to receive other indications, which do not only involve increasing our investment in these paid marketing actions.

What recommendations would you give to someone considering this product?

The main suggestion is to evaluate your customers' buying journey and understand which points Google can support. Creating targeted campaigns for each segment will help greatly improve your return on investment. Despite being very complete and currently responsible for most of our traffic and customer acquisition, it is important to consider other long-term marketing actions as well and diversify your customer acquisition channels.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor Friendly Policies

Eduardo G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Simples e rápido para configurar campanhas

Likeliness to Recommend

10 /10

What differentiates Google Ad Manager from other similar products?

A facilidade para criar campanhas

What is your favorite aspect of this product?

A familiaridade com os produtos Google G Suits

What do you dislike most about this product?

O loyaut acho um pouco confuso a organização das campanhas

What recommendations would you give to someone considering this product?

Recomendo o uso dos produtos Google G Suits.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Matias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

"Wie nearly all Google products quite well"

Likeliness to Recommend

10 /10

What differentiates Google Ad Manager from other similar products?

As an advertiser, you can obtain a ton of information about where visitors came from and how they converted thanks to the integration with Analytics. Furthermore, it is possible to control and increase revenue using pertinent advertisements across a variety of networks via the Ad Manager. Additionally, the CPAs are typically much lower here than they are with other providers. Once the campaigns are set up, they typically no longer require daily maintenance or optimization. Additionally, conversion costs are fairly constant. With its straightforward operation of its basic functions, Google Ads Manager is best suited for use as a campaign

What is your favorite aspect of this product?

I use the Ad Manager, for starters, to create awareness campaigns for our brand's customers. However, it's also to keep up with customers' partners and avoid losing any potential. We can focus on new markets for our customers with the help of the Ad Manager. Additionally, we can switch on video and display ads much more easily and don't need to worry about optimizations all the time.performance marketing manager for Google search engine marketing. This makes it possible for beginners to adjust and work very quickly. The ability to control YouTube advertisements through the Google Ads Manager is undoubtedly advantageous.

What do you dislike most about this product?

The best browser for using the Ad Manager is Chrome, as the name suggests. I'd experienced issues loading or displaying tools in Safari or Firefox more frequently. The loading time is too long for me then. It would be great if we could introduce more individuality at the level of ad groups as well. It bothers me that irrelevant keywords are rarely recommended. Even though Google now recommends them, responsive advertisements are frequently underutilized! It has already happened frequently that technical difficulties with campaign setup resulted in the need to enter all the data again. I'm completely satisfied with the tool aside from that.

What recommendations would you give to someone considering this product?

We use Google Ads Manager to create campaigns and advertisements as part of our search engine advertising (SEA) marketing activities. The ability to activate YouTube advertisements through Google Ads Manager and use the information obtained from SEA campaigns on Google for YouTube retargeting are the two main benefits. We switch almost all of our search and display advertisements to Google, in addition to the YouTube advertisements, of course. I think it's fantastic that improvements are made on a regular basis and that the Google Ads Manager is constantly evolving. Good and reliable advertisers can be found in Google Ad Manager.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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