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Experiture Logo Award Winner Product Badge
Experiture Logo Award Winner Product Badge
Experiture

Experiture

Composite Score
8.0 /10
CX Score
8.1 /10
Category
Experiture
8.0 /10

What is Experiture?

Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.

Company Details


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Awards & Recognition

Experiture won the following awards in the Marketing Platforms - Midmarket category

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Experiture Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Experiture.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Experiture?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Feature Ratings

Average 94

Social Media Marketing Management

97

Advanced Campaign Management

96

Community Marketing Management

95

Multi Channel Integration

95

Email Marketing Automation

94

Marketing Workflow Management

94

Marketing Analytics

94

Marketing Operations Management

94

Mobile Marketing Management

93

Advanced Data Segmentation

91

Marketing Asset Management

89

Vendor Capability Ratings

Average 89

Quality of Features

92

Usability and Intuitiveness

91

Business Value Created

90

Availability and Quality of Training

90

Product Strategy and Rate of Improvement

89

Ease of IT Administration

89

Breadth of Features

89

Vendor Support

88

Ease of Implementation

88

Ease of Data Integration

87

Ease of Customization

85

Experiture Reviews

Peyton W.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Experiture works like expert.

Likeliness to Recommend

10 /10

What differentiates Experiture from other similar products?

Experimentation equips you with the resources you have to succeed right now. You can launch, automate, alternative, or put into practice the best marketing strategies with the help of the fantastic and faultless email marketing tool. Many people adore the way that this software operates. The software also improved the working process and sped up your reach.

What is your favorite aspect of this product?

Experimentation occupies a distinctive position in this changing eco-system. Experiture offers the advanced marketing capabilities and processing power that other powerful alternatives provide, which a marketing manager would anticipate, but it also has an intuitive user interface that is easy enough for a salesperson to use to create targeted, more constrained, and personalized campaigns.

What do you dislike most about this product?

I believe they still need to improve some areas, such as the Social Media module, or add native connectors or minor adjustments to push it to the top of the automation tools. Their most recent invoicing adjustments are at best awkward, and their email layouts are a little specific. The value has decreased and pricing has increased significantly since the sell-out to Constant Contact.

What recommendations would you give to someone considering this product?

This one should be tried out by both experienced market strategists and novices. It has several benefits, but the main one is that you may use this amazing software while following the workflow. It also provides communication, information, and useful recommendations. Once you figure out how to utilize it, it's also really simple to use.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Jeremy P.

  • Role: Industry Specific Role
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Robust software but still needs some improvements.

Likeliness to Recommend

10 /10

What differentiates Experiture from other similar products?

Experiture has the advanced marketing features and strength that other alternatives provide, which a marketing director expects, but it also has a user-friendly interface that is clear enough for a salesperson to utilize to create targeted, more specialized, and personalized campaigns. It also features a highly user-friendly UI.

What is your favorite aspect of this product?

Our marketing division makes use of the Experiture Marketing Platform. We use The Platform to distribute personalized URLs in customized email blasts and direct mail pieces. Our Ecommerce platform's data is captured and segmented by the Experiture Marketing Platform to assist us target the appropriate demographic. The Experiture team helped us access the data on our website that we were unable to access in order to address issues in our business.

What do you dislike most about this product?

The occasional hiccups in the website creation platform are what I struggle with the most as a marketer. We rely on themes that we can duplicate because we don't have a designer in-house. But occasionally it seems like things just break without warning. Every time this occurs, hiring independent developers becomes a hassle.

What recommendations would you give to someone considering this product?

This one will be very helpful to you because it has a number of intricate features and strategies that can improve product marketing. So, if you want to keep up with the changing ecology, install the latest Experiture version that includes the intelligent interface. This one should be tried out by both experienced market strategists and novices.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Wareen I.

  • Role: Human Resources
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Great marketing tool

Likeliness to Recommend

10 /10

What differentiates Experiture from other similar products?

With the Experiture Marketing Platform, users can design, implement, manage, and evaluate highly customized marketing campaigns across email, the web, mobile, social media, and more. Experiture's campaign building procedure is entirely graphical and user-friendly.

What is your favorite aspect of this product?

Experimentation gives us everything we need. They constantly want to assist us in launching our initiatives and provide top-notch support. Any queries we have will be addressed by their department, even if they are unrelated to the Experiment Platform. They are an excellent source of information and abilities that are useful to practically any business.

What do you dislike most about this product?

The primary advantages aren't available in the free edition of this marketing tool, and even with the premium upgrade, you don't quite get what you need. This is the one drawback. Additionally, the tool never chooses users who need to change the system's designated console.

What recommendations would you give to someone considering this product?

You can launch, automate, alternative, or put into practice the best marketing strategies with the help of the fantastic and faultless email marketing tool. Many people adore the way that this software operates. The software also improved the working process and sped up your reach.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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