What is Experiture?
Whether you are a B2B marketer looking to leverage your CRM data to attract and retain as many customers as possible – or you are a B2C marketer looking to maximize customer lifetime value – Experiture has a platform that fits your needs. Only Experiture offers software for both B2B and B2C marketers, which can leverage the data you already have to create coordinated, individualized cross-channel experiences that deliver the right message to the right audience, at the right time – without ongoing help from IT.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceExperiture Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Experiture.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
92 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Experiture?
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Marketing Management
Advanced Campaign Management
Community Marketing Management
Multi Channel Integration
Email Marketing Automation
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Mobile Marketing Management
Advanced Data Segmentation
Marketing Asset Management
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Breadth of Features
Vendor Support
Ease of Implementation
Ease of Data Integration
Ease of Customization
Experiture Reviews
Sarah J.
- Role: Industry Specific Role
- Industry: Construction
- Involvement: End User of Application
Submitted Jan 2023
Marketing on point with Experiture.
Likeliness to Recommend
What differentiates Experiture from other similar products?
Experiture offers us an email marketing tool that allows us to deploy, automate, and implement marketing plans. The email marketing tool is easy to navigate and has sophisticated marketing capabilities that are simple enough for a salesperson to use. This allows our teams to generate targeted, more limited and individualized campaigns.
What is your favorite aspect of this product?
The Experiture team offers excellent support and is always willing to help us get our campaigns live. They are a great source of knowledge and skills that can benefit almost any company. They are always willing to answer any questions and offer guidance, even if it's not regarding the Experiture platform. Overall, Experiture is a powerful software that provides teams with everything they need to manage and track their projects, as well as to implement effective marketing campaigns.
What do you dislike most about this product?
Not Much. I can however be overwhelming at first.
What recommendations would you give to someone considering this product?
Experiture provides both marketing and sales capabilities. This allows us to streamline our processes and achieve our goals more efficiently. Additionally, the graphical and intuitive interface makes it easy for the team to create and implement effective campaigns without the need for extensive technical knowledge.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Caring
Martin D.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2023
We adore Experiture
Likeliness to Recommend
What differentiates Experiture from other similar products?
The software also improved the working process and sped up your reach. So, if you want to keep up with the changing ecology, install the latest Experiture version that includes the intelligent interface. This one should be tried out by both experienced market strategists and novices.
What is your favorite aspect of this product?
Experimentation occupies a distinctive position in this changing eco-system. Experiture offers the advanced marketing capabilities and processing power that HubSpot provides, which a marketing manager would anticipate, but it also has an exceptional user interface that is easy enough for a salesperson to use to create targeted, more constrained, and personalized campaigns.
What do you dislike most about this product?
Experiture has a ton of liquid language and customization functionality, but because we know so little about HTML code, it can often be challenging to put some of the use cases and functionalities we'd like to apply into practice. Our team's productivity and workflows would be enhanced by minor platform changes.
What recommendations would you give to someone considering this product?
Our marketing division makes use of the Experiture Marketing Platform. We use The Platform to distribute personalized URLs in targeted email blasts and direct mail pieces. Our Ecommerce platform's data is captured and segmented by the Experiture Marketing Platform to assist us target the appropriate demographic.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Adam R.
- Role: Public Sector
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2023
One of its kind software available in the market.
Likeliness to Recommend
What differentiates Experiture from other similar products?
The software provides a range of capabilities, such as analytics, search engine marketing tools, targeted marketing material, and email marketing. Experiture assists marketers with developing automated multi-channel campaigns, creating new leads, scoring and nurturing leads, and converting leads into chances and deals. The platform allows for the personalization of emails and marketing material across all channels, as well as SMS and bespoke landing page building.
What is your favorite aspect of this product?
This one will be very helpful to you because it has a number of intricate features and strategies that can improve product marketing. So, if you want to keep up with the changing ecology, install the latest Experiture version that includes the intelligent interface. This one should be tried out by both experienced market strategists and novices.
What do you dislike most about this product?
Conclusion: Finding the people behind the platform is, in my opinion, the most crucial consideration when evaluating and choosing automated e-mail marketing programs. All e-mail marketing platforms are complex and difficult for most individuals to completely comprehend and appreciate.
What recommendations would you give to someone considering this product?
software offers reporting, dashboard, and analytics capabilities that assist in determining the efficacy of campaigns across a variety of channels. Users may export data to a variety of file formats, including CSV, XLSX, PDF, and HTML. The package also has drag-and-drop program designers, WYSIWYG capabilities, and social media marketing tools.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
