This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Validity

DemandTools

Composite Score

7.5 /10

CX Score

7.6 /10

30 Reviews Write a Review

What is DemandTools?

DemandTools from Validity, is the secure data quality platform that enables organizations to clean and manage Salesforce data in less time, enabling everyone to do their jobs more effectively, efficiently, and profitably. Manage your data – duplicates, standardization, record reassignments, lead processing, and more – in record time and deliver high-quality data across your business.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

DemandTools won the following awards in the Data Quality category

Filter By

3 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2026

1 Top Rated Capabilities

5 Top Rated Features

2025

1 Top Rated Capabilities

7 Top Rated Features

2024

Service Experience
Product Impact

2023

0 Top Rated Capabilities

4 Top Rated Features

2023

1 Top Rated Capabilities

8 Top Rated Features

2022

DemandTools Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on DemandTools.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

2
Since last award

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love DemandTools?

0% Negative

1% Neutral

99% Positive

Pros

Performance Enhancing
Saves Time
Enables Productivity
Unique Features

Feature Ratings

Average 85

Data Standardisation

100

AI/ML and Intelligent Automation

100

Compliance and Audit Logging

100

Structured & Unstructured Data Support

100

Root Cause Analysis

100

Security and Access Control

100

Data Matching

Record Deduplication

Data Cleansing

Data Quality Workflow Management

Data Enrichment

Vendor Capability Ratings

Average 81

Quality of Features

Business Value Created

Breadth of Features

Ease of Implementation

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

DemandTools Reviews

Angelica J.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Superior Data Quality Management solution

Likeliness to Recommend

9 /10

What differentiates DemandTools from other similar products?

Validity DemandTools is well-known data integrity and data cleaning solution tailored specifically for enterprise data needs. It addresses everything, including data transfer and deduplication as well as identifying mistakes made by people and inconsistent data. It has robust security measures. Powerful editing capabilities are provided by the application to eliminate styling, rename data, elements addition, and carry out a variety of other operations.

What is your favorite aspect of this product?

The platform manages data imports, offers a high degree of control and adaptability, and has robust security safeguards. One of the issues our firm was having before using Validity DemandTools was data management, but now all of those issues are resolved. Thanks to Validity DemandTools, we can now quickly build rules to identify duplication based on email, first name, and last name.

What do you dislike most about this product?

There was no way to get connect with anyone. It is challenging to get in touch with the staff and offer support in such a short amount of time. I appreciate that users can view all the cases that other users have created, but I prefer it if the highlighted cases were specific to me rather than shared by the enterprise.

What recommendations would you give to someone considering this product?

I highly suggest Validity DemandTools because it is highly potent and if used properly, this powerful data quality solution can eliminate discrepancies that increase corporate expenses and irritate us and our partners. Additionally, Validity DemandTools boost productivity and raise revenue. Comprehensive administration and rule-based data processing are supported by the platform.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Gabe C.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Does exactly what I need it to do and does it well

Likeliness to Recommend

10 /10

What differentiates DemandTools from other similar products?

The only other product I have used in this space is Salesforce Data Loader. DemandTools has many more features.

What is your favorite aspect of this product?

Saving scenarios / queries so that they can be used again as needed.

What do you dislike most about this product?

It has a bit of a learning curve.

What recommendations would you give to someone considering this product?

Utilize Validity's support and training to make sure you're getting what you need out of the tool.

Pros

Respectful
Efficient Service
Effective Service

Mark D.

Role: Information Technology
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

If you administer Salesforce you NEED this product

Likeliness to Recommend

10 /10

What differentiates DemandTools from other similar products?

The ability to bulk update records with an easy to use UI.

What is your favorite aspect of this product?

The deduplication scenarios, and ability to save scenarios for any standard or custom object in the org.

What do you dislike most about this product?

Nothing at this time

What recommendations would you give to someone considering this product?

Buy it right now!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

DemandTools

What is DemandTools?

Company Details

Need Assistance?

Awards & Recognition

DemandTools Ratings

88 Likeliness to Recommend

2 Since last award

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love DemandTools?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Standardisation Enforcement of consistent formats, naming conventions, codes, and taxonomies. Includes parsing, lookup-based standardisation, and industry compliance.

AI/ML and Intelligent Automation Uses artificial intelligence and machine learning to identify patterns, detect anomalies, recommend improvements, and automate data quality tasks.

Compliance and Audit Logging Immutable audit logs of quality checks, rule executions, and remediation actions. Supports compliance reporting (GDPR, BCBS 239, SOX, DORA) with evidence.

Structured & Unstructured Data Support Enables data quality management across structured tables, semi-structured formats (JSON, XML), and unstructured content (documents, logs, free text).

Root Cause Analysis Visual mapping of data flows from source to consumption showing transformations and dependencies. Enables root-cause analysis and impact assessment.

Security and Access Control Controls access to data quality processes and sensitive data through role-based permissions, masking, encryption, segregation of duties, and auditing for teams.

Data Matching Includes fuzzy matching, data comparison, and data merging.

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.

Data Cleansing Includes data auditing, workflow specification, post-processing, and controlling, such as address standardization and the correction of known invalid values.

Data Quality Workflow Management Manages and automates data quality tasks, approvals, issue resolution, and stewardship activities across the organization.

Data Enrichment Enhances existing data by adding or updating information from internal or external sources to improve its value and completeness.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

DemandTools Reviews

Angelica J.

Superior Data Quality Management solution

Likeliness to Recommend

Pros

Gabe C.

Does exactly what I need it to do and does it well

Likeliness to Recommend

Pros

Mark D.

If you administer Salesforce you NEED this product

Likeliness to Recommend

Pros

Schedule Your Call

2
Since last award

1
Since last award

Feature Ratings

Data Standardisation

AI/ML and Intelligent Automation

Compliance and Audit Logging

Structured & Unstructured Data Support

Root Cause Analysis

Security and Access Control

Data Matching

Record Deduplication

Data Cleansing

Data Quality Workflow Management

Data Enrichment

Vendor Capability Ratings

Quality of Features

Business Value Created

Breadth of Features

Ease of Implementation

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness