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Constant Contact, Inc.

Constant Contact

Composite Score

8.6 /10

CX Score

8.7 /10

128 Reviews Write a Review

What is Constant Contact?

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Company Details

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

2 Top Rated Capabilities

0 Top Rated Features

2024

6 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

4 Top Rated Features

2022

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

6% Negative

5% Neutral

89% Positive

Pros

Security Protects
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 85

Email Delivery

Auto-Responders

Email Templates

Campaign Management

SPAM Compliance

Surveys and Polling

Basic Reporting and Analytics

Segmentation

Contact Database

Sales Intelligence & Conversion Rates

Dynamic Content

Vendor Capability Ratings

Average 83

Ease of Implementation

Business Value Created

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Ease of Customization

Breadth of Features

Availability and Quality of Training

Vendor Support

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Constant Contact Reviews

Rancy B.

Role: Information Technology
Industry: Not for Profit
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Great Features

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Ease of Use: Constant Contact has been praised for its user-friendly interface, making it accessible to users with varying levels of technical expertise. The platform offers drag-and-drop features, making it easy to create and customize email campaigns without advanced coding skills. Template Selection: Constant Contact provides a wide variety of professionally designed templates that users can easily customize to match their brand. These templates cover various industries and types of email campaigns.

What is your favorite aspect of this product?

Ease of Use Template Selection

What do you dislike most about this product?

Pricing Structure: Some users find that Constant Contact's pricing can be relatively higher compared to other email marketing platforms, especially for businesses with large subscriber lists. Limited Marketing Automation: While Constant Contact offers basic marketing automation features, it might not be as robust or advanced as some dedicated marketing automation platforms. Businesses with complex automation needs may find the capabilities somewhat limited.

What recommendations would you give to someone considering this product?

Review Pricing Structure: Understand Constant Contact's pricing structure and how it aligns with your budget. Consider factors such as the number of subscribers, the features included in each plan, and any additional costs. Compare pricing with other email marketing platforms to ensure it fits your financial constraints.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Pam V.

Role: Operations
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Easy to use, drag and drop.

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact is an easy way to keep in touch with your clients, while celebrating their successes.

What is your favorite aspect of this product?

The ease of use with the drag and drop features. It's also easy to maintain branding colors and fonts.

What do you dislike most about this product?

I like everything about it.

What recommendations would you give to someone considering this product?

I would definitely try Constant Contact to track your customers' major interests and priorities.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Michelle M.

Role: Sales Marketing
Industry: Recreation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Easy to use, ideal for small firm

Likeliness to Recommend

6 /10

What differentiates Constant Contact from other similar products?

little expense as compared to others

What is your favorite aspect of this product?

very easy to you, my teenager can do it!

What do you dislike most about this product?

do not dislike anything

What recommendations would you give to someone considering this product?

still a great no-nonsense stand-by for powerful email campaigns

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Less Efficient Service
Less Effective Service
Less Caring

Latest Research

Constant Contact

What is Constant Contact?

Company Details

Need Assistance?

Awards & Recognition

Constant Contact Ratings

87 Likeliness to Recommend

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

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Constant Contact Reviews

Rancy B.

Great Features

Likeliness to Recommend

Pros

Pam V.

Easy to use, drag and drop.

Likeliness to Recommend

Pros

Michelle M.

Easy to use, ideal for small firm

Likeliness to Recommend

Pros

Cons

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Title

1
Since last award

Feature Ratings

Email Delivery

Auto-Responders

Email Templates

Campaign Management

SPAM Compliance

Surveys and Polling

Basic Reporting and Analytics

Segmentation

Contact Database

Sales Intelligence & Conversion Rates

Dynamic Content

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Ease of Customization

Breadth of Features

Availability and Quality of Training

Vendor Support