CisionOne

What differentiates CisionOne from other similar products?

Compared to one of their competitors, which we used last year, CisionOne has a deeper pool of media outlets that can be reached by using their service.

What is your favorite aspect of this product?

I really like being able to drop a pitch (or press release) into the site and having it come back to me with a list of outlets (and specific people) likely to cover that topic.

What do you dislike most about this product?

I realize that it's how business is done in this space, but the a la carte add-ons are tough to swallow.

What recommendations would you give to someone considering this product?

I have gotten demos from one of their competitors and used another competitor and CisionOne is the clear cut winner out of the three, unless you have a (for all intents and purposes) limited budget. Don't waste time shopping with the others. You're going to land back on CsionOne anyway!

What differentiates CisionOne from other similar products?

CisionOne stands out by combining media monitoring, media outreach, social listening, and analytics in a single platform. It provides real-time insights, an extensive global media database, AI-powered monitoring, and customizable reporting, helping communications teams make faster, data-driven decisions and measure the impact of their PR efforts more effectively than using multiple separate tools.

What is your favorite aspect of this product?

My favorite aspect of CisionOne is its ability to bring media monitoring, journalist outreach, and performance analytics together in one platform. Having real-time insights and comprehensive reporting in a single place makes it much easier to track coverage, measure PR impact, and make informed decisions quickly.

What do you dislike most about this product?

One area that could be improved is media coverage in Latin America, where there are still some gaps compared to other regions. Additionally, certain platform issues can take a bit longer to be resolved. That said, I appreciate that the CisionOne team takes customer feedback seriously and is committed to addressing these issues, making continuous improvements to the platform over time.

What recommendations would you give to someone considering this product?

I would recommend CisionOne to any organization looking for a comprehensive PR and communications platform. Before implementing it, take the time to understand your team's goals and explore the platform's features to get the most value from it. If your organization operates in Latin America, it's also worth evaluating whether the available media coverage meets your specific needs. Overall, it's a powerful solution with strong monitoring, analytics, and media outreach capabilities.

What differentiates CisionOne from other similar products?

For me, the Client Support team within CisionOne is what really sets them apart. My account manager Georgie is always efficient, supportive, and friendly, and nothing is too much trouble. While the reporting features and widgets are also a standout, it's the human elements of the software that really make a difference, ensuring I have tailored reporting metrics that allow me to get the best out of my role.

What is your favorite aspect of this product?

As I previously mentioned, the reporting aspects of the software are really beneficial in allowing me to demonstrate the true ROI and value of PR to senior stakeholders. The outreach function is also super easy to use, and was a lifesaver when I took over this area of PR from our previous agency. I also enjoy the training that CisionOne offers as part of the product - I've found these to be really beneficial to enhancing my knowledge and experience.

What do you dislike most about this product?

There have been a couple of times where GA4 has stopped integrating into our dashboard without prior knowledge. However, the IT team are always on hand to support, so this has always been fixed.

What recommendations would you give to someone considering this product?

If you want easy-to-use software that makes PR monitoring and reporting a breeze, then CisionOne is 100% the software for you. The layout of each function is presented clearly and is and simple to understand, so even if you're a complete novice, you become an expert in no time. They're continuously improving their service, and there are always new developments/automations added. Your Client Support team are also on hand for absolutely any queries you may have, so all-round it's a great service - a very happy customer!