CisionOne

What differentiates CisionOne from other similar products?

I haven't used other monitoring software extensively, but I did do some demos of other providers before I selected Cision. What made Cision stand out was the breadth of coverage sources, it's simple/intuitive design and the reporting functions (ability to create dashboards with key metrics as well as coverage list reports and email coverage roundups). We are a traditional PR agency so this served our needs perfectly.

What is your favorite aspect of this product?

The dashboard function. This allows us to effectively evaluate the impact of our client PR activity across all key metrics (AVE, audience reach, top articles/journalists, SoV vs competitors, location of coverage, etc). The coverage list reports are also helpful in demonstrating the volume/range and quality of placements and allowing clients to access articles directly (you can click through to the pieces from the list summaries). I also enjoy the feature where you can tag coverage with a label – this is particularly helpful when we run individual campaigns within BAU activity and want to segment impact.

What do you dislike most about this product?

Three things: 1) I wish the mention streams were able to interact with each other more. E.g. I'd love to be able to create a dashboard where I could compare different mention streams (i.e. a coverage volume timeline that showed x mention stream against y mention stream). 2) It would be good if the top publication metric in the dashboard showed the origin publication (because it also displays syndications, its often just a list of Yahoo and MSN coverage) 3) Although the sales team was amazing, my account management experience hasn't been great. The AI help tool is amazing, so it hasn't mattered, but it is an area of possible improvement.

What recommendations would you give to someone considering this product?

If you are a traditional PR agency looking to evaluate the impact of print and online coverage across clients, Cision is the one for you.

What differentiates CisionOne from other similar products?

We've found that no other competitor is able to cover as many publications in our sector and that is invaluable when we work globally and won;t necessarily have boots on the ground that are able to understand the media landscape. We continue to secure valuable coverage in markets that are perceived to be extremely challenging and Cision has played a key role in that success.

What is your favorite aspect of this product?

The ability to quickly identify valuable journalists and publications within a very tight niche, ensuring we are making sure our content reaches the right audience in every market.

What do you dislike most about this product?

The filters can be clunky and difficult to use effectively and social media listening is extremely difficult to focus on single issues when there is a lot of noise around a subject.

What recommendations would you give to someone considering this product?

There are many others that can offer a similar service and most will have the necessary features that Cision provides, but no-one else has been able to match the sheer number of publications and journalists that Cision has in its database. This ensures we are able to find the people we need to speak to with ease.

What differentiates CisionOne from other similar products?

Has both monitoring and media list building built into one platform. It's easy to use. The media list database is helpful and customer service is excellent.

What is your favorite aspect of this product?

I like the social media monitoring portion best as it's unique to the platform.

What do you dislike most about this product?

Anytime there's a missing or outdated media contact or outlet, it's frustrating, but they are great about updating as able.

What recommendations would you give to someone considering this product?

Definitely use the daily digests to keep on top of client mentions.