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Celtra Logo
Celtra Logo
Celtra Inc

Celtra

Composite Score
7.4 /10
CX Score
7.7 /10
Category
Celtra
7.4 /10

What is Celtra?

Celtra helps brands and agencies transform digital advertising workflow and collaboration, supercharge production teams, and deliver performance branding at scale. Celtra is dedicated to revolutionizing advertising via impactful creatives that establish memorable connections with audiences and drive measurable results. That’s why our software solutions empower marketers, media platforms, and agencies to push the limits of digital advertising by elevating creative quality, speeding up production and delivery, and boosting performance.

Company Details


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Awards & Recognition

Celtra won the following awards in the Ad Tech category

Celtra Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Celtra.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Celtra?

10% Negative
10% Neutral
80% Positive

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Caring

Feature Ratings

Average 76

Advertisement Reporting

82

Advertisement Content Curation

82

Demand-Side Capabilities

81

Audience Segmentation

78

Audience Identification

75

Supply-Side Capabilities

74

MarTech Ecosystem integration

74

Advertisement Placement

74

Data Management Platform Capabilities

73

Role-Based Access Controls

68

Vendor Capability Ratings

Average 80

Breadth of Features

85

Quality of Features

82

Ease of Implementation

82

Ease of Customization

81

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Ease of Data Integration

80

Business Value Created

80

Usability and Intuitiveness

79

Vendor Support

76

Ease of IT Administration

74

Celtra Reviews

Miguel H.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Amazing Ad Design Software

Likeliness to Recommend

9 /10

What differentiates Celtra from other similar products?

What stands out the most is its ability to generate detailed reports and real-time metrics, which has helped me make more strategic and efficient decisions in my campaigns. Additionally, the platform is very intuitive and has excellent customer support that is always willing to help.

What is your favorite aspect of this product?

What I like most about Celtra is the ability to optimize my designs for different channels, making sure my advertising looks perfect on mobile, web, and social media. Additionally, the ability to perform A/B testing directly on the platform has allowed me to continually improve my campaigns.

What do you dislike most about this product?

However, what I am a bit disappointed by is that Celtra's pricing can be a bit high for small businesses or entrepreneurs. While I consider the investment to be worth it for the quality of the software, it could prove to be a deal breaker for some users.

What recommendations would you give to someone considering this product?

In summary, I would recommend Celtra to anyone looking for an effective and easy-to-use solution for creating advertising content. Its versatility, editing tools, and optimization capabilities really make it stand out from the competition.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Saves Time

Isla I.

  • Role: Public Sector
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

Good tool with amazing support.

Likeliness to Recommend

8 /10

What differentiates Celtra from other similar products?

Numerous features, including the ability to semi-automatically change template sizes and localise files via feeds. It’s not terrible for basic static images. Especially if your advertisements feature more banners than photography. The DPA functionality is arguably Celtra’s best offering. If your business produces assets on a worldwide scale and primarily campaign-based creatives, their account structure is beneficial.

What is your favorite aspect of this product?

Collaboration between different organisations. When you are collaborating with numerous teams in various marketplaces, this is especially useful. The ability to draw from a single creative group is extremely beneficial. We can scale material quickly and efficiently thanks to Celtra’s amazing automated product. Setting it up and connecting it to our tools was also very straightforward.

What do you dislike most about this product?

Poor user experience due to buggy tools that would crash and produce random errors. For instance, if we clicked the back button, it would take us to our account rather than the prior page. i.e., We must then click our topic again, etc.). Since only this could account for so many bugs and errors, I got the impression that the application I’m using is still in beta testing with users.

What recommendations would you give to someone considering this product?

For Celtra to be used successfully, no prior design knowledge is necessary. It’s simple to determine when campaigns are well-organized and efficiently operating. Cross-collaboration is also made possible by offering external partners flexibility in accessing other creatives. We can produce inter-scroller units using the platform, which are dynamic, responsive creatives with high effect. We can run compelling and exciting campaigns for our clients in this manner!

Pros

  • Enables Productivity
  • Efficient Service
  • Saves Time
  • Respectful

Matias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

"Starkes Tool for Advertising Campaigns"

Likeliness to Recommend

10 /10

What differentiates Celtra from other similar products?

The speed of creation or exportation and the link to the preview. Sending links to other teams will enable any employee to evaluate advertising (or a similar element) with minimal effort. Additionally very mobile-friendly. We set up the environment, or the workflows, so that non-technical HR staff members can easily and precisely define them. My internal tech department doesn't need to worry as much about support or additional workarounds because the tool already comes with everything that is required. Additionally, the success of some internal advertising campaigns is very clearly measured. We continuously develop our campaigns and together

What is your favorite aspect of this product?

I particularly enjoy using TTD for highly performance-focused campaigns because, in my experience, there, very good CPAs can be attained. I particularly value the DSP's easy-to-understand campaign overview provided by its graphical presentation. One can quickly compare various K-values and view them over time with a few clicks. So it's quite simple to engage in conversations with customers and respond to their questions without a lot of reporting. Also, we never get a response from our support contact. I primarily use Celtra for programmatic campaigns focused on performance. The ability to compare various KPI across a range of strategies

What do you dislike most about this product?

Very many features, necessitating more testing than necessary. Datentypen Compatibility of the photos, such as JPEG, appears to be impossible by default. But by using plugins that don't obviously affect performance, you can offset that. I definitely see room for improvement in the reporting. While there are many different reporting options available, it can be challenging to always locate the right report for a given situation. Also, larger reports frequently require a few minutes to finish before being submitted. If a Kennzahl is not present, it is necessary to redraw and wait again.

What recommendations would you give to someone considering this product?

Unaffected by the scope of the challenge or the level of support required, reliable and good customer service. In fact, I've already invited my contacts directly to customer meetings quite frequently, especially when implementing complex campaign strategies. One receives a response quickly even for minor issues. Additionally, the interface is very user-friendly and contemporary in design. We primarily use Celtra to carry out programmatic campaigns that are centered on performance. The campaigns can be implemented and tested even further thanks to the additional connection with our internal IA. Through routine communication with our contacts,

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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