What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
92 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Asset Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Breadth of Features
Buffer Reviews
Rushabh L.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Sep 2024
Fabulous product and easy to implement
Likeliness to Recommend
What differentiates Buffer from other similar products?
Its intuitive is easy and clean and very easy to implement. Buffer reply tool allows you to manage social media engagements support multiple platforms
What is your favorite aspect of this product?
Support for multiple platforms
What do you dislike most about this product?
Native integrations with CRM tool and project management tools
What recommendations would you give to someone considering this product?
You can start with free plan You should also consider your team size Try using its browser extension as well its amazing value for money in this range
Pros
- Reliable
- Caring
- Unique Features
- Effective Service
Cons
- Inhibits Innovation
Tania C.
- Role: Industry Specific Role
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2024
A really super product that I greatly enjoy using.
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer has a very intuitive interface, making it the ideal choice for SMEs.
What is your favorite aspect of this product?
I really like having the ability to customise posts and schedule them.
What do you dislike most about this product?
Nothing - it's a great product.
What recommendations would you give to someone considering this product?
Choose Buffer and you won't regret it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mohammad A.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Aug 2024
Excellent Product
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is renowned for its clean, intuitive interface, making it an ideal choice for small businesses, startups, and individuals. The platform focuses on ease of use, allowing users to quickly schedule posts, manage multiple accounts, and analyze performance without a steep learning curve.
What is your favorite aspect of this product?
Buffer provides excellent customer support and a wealth of educational resources, including blog posts, webinars, and guides. This support helps users maximize their use of the platform and stay updated on social media trends.
What do you dislike most about this product?
While Buffer offers basic analytics, they might not be sufficient for users who need deep, comprehensive insights into their social media performance. The analytics are straightforward, but those needing in-depth reporting or data export options might find Buffer lacking compared to more advanced tools.
What recommendations would you give to someone considering this product?
Buffer offers features that suggest the best times to post based on your audience's activity. Make sure to use these tools to maximize engagement by scheduling posts at optimal times.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
