This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Buffer Inc

Buffer

Composite Score

8.9 /10

CX Score

9.1 /10

168 Reviews Write a Review

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

Filter By

2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Service Experience
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

5 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Contract Negotiation
Conflict Resolution

2024

10 Top Rated Capabilities

9 Top Rated Features

2023

6 Top Rated Capabilities

6 Top Rated Features

2022

2021 Data Quadrant Champion

2021

Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

1% Negative

5% Neutral

94% Positive

Pros

Reliable
Respectful
Enables Productivity
Effective Service

Feature Ratings

Average 85

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 83

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Buffer Reviews

Mira R.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Intuitive and easy to use

Likeliness to Recommend

10 /10

What differentiates Buffer from other similar products?

Buffer is one of the few platforms that also posts to LinkedIn as well as Instagram and Facebook. It now has a draft option, which is very handy.

What is your favorite aspect of this product?

Ability to schedule posts on LinkedIn.

What do you dislike most about this product?

Sometimes videos don't play correctly on LinkedIn.

What recommendations would you give to someone considering this product?

If you'd like to be able to schedule posts on LinkedIn, Buffer is a great tool. Easy to use. Continuously developing and improving. The free version offers great functionality and the paid options are reasonably priced.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kara B.

Role: Industry Specific Role
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Good product, but HootSuite is better imo

Likeliness to Recommend

4 /10

What differentiates Buffer from other similar products?

It's pretty similar to other social media management platforms

What is your favorite aspect of this product?

All social media management platforms I've tried have been pretty easy to use, and it's no different with Buffer

What do you dislike most about this product?

It's not HootSuite

What recommendations would you give to someone considering this product?

Try HootSuite instead!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Audrey T.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Easy to use and a good beginner solution

Likeliness to Recommend

6 /10

What differentiates Buffer from other similar products?

It is definitely more affordable

What is your favorite aspect of this product?

It is very easy to use and works across all platforms.

What do you dislike most about this product?

For a little more, hoot suite does the same thing.

What recommendations would you give to someone considering this product?

If you are looking for something easy to use, look no further.

Pros

Caring
Performance Enhancing
Enables Productivity
Unique Features

Cons

Inhibits Innovation

Latest Research

Buffer

What is Buffer?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2021 Data Quadrant Champion

Buffer Ratings

88 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Buffer?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Buffer Reviews

Mira R.

Intuitive and easy to use

Likeliness to Recommend

Pros

Kara B.

Good product, but HootSuite is better imo

Likeliness to Recommend

Pros

Audrey T.

Easy to use and a good beginner solution

Likeliness to Recommend

Pros

Cons

Most Popular Buffer Comparisons

Hootsuite

HubSpot Marketing Hub (Social)

Sprout Social

Meltwater

Sprinklr Social

Sendible

Title

Feature Ratings

Social Moderation and Workflow Management

Social Media Channel Integration Inbound

Social Post Archival

Social Media Channel Integration Outbound

Campaign Execution

Dashboards and Visualization

Social Asset Management

Social Response Management

Contextual Analysis

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Ease of Customization

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training