What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Asset Management
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Business Value Created
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Buffer Reviews
Shabbir H.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jun 2022
Buffer is very easy to use
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer is a program that has a much more affordable price than other programs.
What is your favorite aspect of this product?
This great application allows you to schedule your publications either manually or automatically. You can monitor your social media accounts in real-time to check how your postings are doing. In the free or trial version of Buffer, you only need three profiles to activate, administrate, and govern social networks. This program's structure is really straightforward.
What do you dislike most about this product?
Labeling cannot be done directly from the buffer, despite the tool's simple and user-friendly UI. Upgrades are too expensive if you need to handle a large number of accounts. More functions are available in the tablet edition, but the mobile version does not. Buffer only accepts a limited number of video formats.
What recommendations would you give to someone considering this product?
When you use Buffer, it's simple to post to multiple social media accounts at once. If you're an experienced user, you'll be able to get the most out of this application.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Efficient Service
Shannen Kelly P.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2022
Great product but needs improvement
Likeliness to Recommend
What differentiates Buffer from other similar products?
User-friendly and easy to use for beginners
What is your favorite aspect of this product?
How easy it is to navigate when I was new to Marketing.
What do you dislike most about this product?
They don't have many scheduling best post-time options and they don't have collaboration comment boxes for clients or internal employees.
What recommendations would you give to someone considering this product?
A nice product for start-ups that don't want to spend anything yet.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Elana P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2022
"Awesome way to manage social media better"
Likeliness to Recommend
What differentiates Buffer from other similar products?
buffer has a better price than other programs.
What is your favorite aspect of this product?
As a result, I can effectively handle my social media promotion. We can see who is engaged with our posts and plan our posts accordingly. As a content producer on any social network, I am thrilled to have developed a strategy centered on the growth of digital marketing and online visibility. Thanks to Buffer, I've been able to generate new leads.
What do you dislike most about this product?
In spite of the fact that Buffer is completely free, there are some limits. Users may only queue up to 10 items at a time, and there is no way to share content with a team. There are several aspects I've discovered that are difficult to locate, and I've had to dig to find them. The user interface might be better, but it's not terrible.
What recommendations would you give to someone considering this product?
In the realm of digital marketing, Buffer is more than just a social media scheduler, since it enables you to keep track of several social media accounts and analyze the success of your postings. We can benefit from using Chrome extensions. It's also the greatest time to put your posts on the calendar for later.
Pros
- Unique Features
- Efficient Service
- Saves Time
- Reliable