BenchmarkONE Customer Reviews 2025 | Marketing Platforms

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BenchmarkONE

Composite Score

7.4 /10

CX Score

7.6 /10

22 Reviews Write a Review

What is BenchmarkONE?

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

Company Details

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Awards & Recognition

BenchmarkONE won the following awards in the Marketing Platforms - Midmarket category

Filter By

1 Top Rated Capabilities

0 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

3 Top Rated Capabilities

5 Top Rated Features

2022

BenchmarkONE Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on BenchmarkONE.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

2
Since last award

81 Plan to Renew

4
Since last award

81 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love BenchmarkONE?

0% Negative

8% Neutral

92% Positive

Pros

Reliable
Includes Product Enhancements
Appreciates Incumbent Status
Continually Improving Product

Feature Ratings

Average 77

Advanced Campaign Management

Marketing Analytics

Marketing Workflow Management

Marketing Operations Management

Email Marketing Automation

Advanced Data Segmentation

Community Marketing Management

Marketing Asset Management

Social Media Marketing Management

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 78

Latest Research

BenchmarkONE

What is BenchmarkONE?

Company Details

Need Assistance?

Awards & Recognition

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

BenchmarkONE Ratings

89 Likeliness to Recommend

2 Since last award

81 Plan to Renew

4 Since last award

81 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love BenchmarkONE?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

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Title

2
Since last award

4
Since last award

2
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Marketing Workflow Management

Marketing Operations Management

Email Marketing Automation

Advanced Data Segmentation

Community Marketing Management

Marketing Asset Management

Social Media Marketing Management

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Usability and Intuitiveness

Ease of Data Integration

Business Value Created

Ease of Implementation

Ease of IT Administration

Vendor Support

Availability and Quality of Training

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization