
What is Asana?
With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Asana?
Pros
- Enables Productivity
- Helps Innovate
- Reliable
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Workflow Management
Planning and Scheduling
Dependency and Milestone Tracking
Document Management
Resource Management
Hierarchical Task Management
Mobile Access
Reporting
Time & Expense Tracking
Budget Management
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Quality of Features
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Task Management
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Product Management
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Objectives and Key Results
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Asana Reviews

Subhasish A.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2025
Intuitive Task Manager with Robust Features
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana shines with its user-friendly interface and flexible task management, supporting multiple views like Kanban boards, Gantt charts, calendars, and lists, which cater to both traditional and Agile methodologies. Unlike Trello’s Kanban-centric approach or ClickUp’s broader feature sprawl, Asana balances simplicity with customization, offering 200+ integrations.
What is your favorite aspect of this product?
The customizable dashboards are a standout, delivering real-time insights through burnup charts, pie graphs, and task metrics. They’re intuitive, visually appealing, and let teams track progress at a glance, rivaling Monday.com’s but with less clutter.
What do you dislike most about this product?
The pricing stings for larger teams. Starting at $24.99/user/month for the Advanced plan (billed annually), costs escalate quickly, especially since advanced features like time tracking and robust reporting require paid tiers. The learning curve for new users can also be steep, particularly when managing complex projects, unlike Trello’s instant accessibility.
What recommendations would you give to someone considering this product?
Asana is ideal for mid-to-large teams needing flexible, AI-enhanced project management with strong integrations. Test the free plan to explore its core features, but budget for premium tiers if you need advanced tools. Invest in onboarding to ease the learning curve, and leverage the 30-day trial to ensure it fits your workflow.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity

Nikhil A.
- Role: Information Technology
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Apr 2025
powerful solution for agile dev teams, flow auto.
Likeliness to Recommend
What differentiates Asana from other similar products?
I find Asana stands out with its robust API for custom integrations, advanced dependency tracking, and agile-friendly Kanban/Gantt features, offering superior workflow automation compared to Trello’s simplicity or Monday.com’s heavier customization, optimizing our Next.js project sprints effectively.
What is your favorite aspect of this product?
my favorite aspect of Asana is its customizable workflow automation, enabling us to tailor task dependencies and approvals for our Next.js projects. This reduced our sprint bottlenecks by 15%, boosting efficiency and aligning perfectly with our agile development process.
What do you dislike most about this product?
I dislike Asana’s limited automation triggers, requiring manual tweaks for complex workflows like TypeScript refactors, and occasional sync lags with third-party tools, disrupting our Next.js sprint tracking. These inefficiencies hinder scalability for large dev projects.
What recommendations would you give to someone considering this product?
I recommend evaluating Asana for its robust Kanban, Gantt, and API integrations, ideal for agile dev teams. Ensure training on custom workflows, validate Slack sync, and assess scalability for MERN projects. Start with a pilot to confirm it meets your sprint and approval needs.
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Cons
- Less Effective Service
- Vendor Friendly Policies
- Under Delivered
Clark K.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2025
It Actually respects creative workflows
Likeliness to Recommend
What differentiates Asana from other similar products?
Trello's great for kanban and Monday.com’s heavy on visuals, but Asana finds that middle ground where marketing meets productivity.
What is your favorite aspect of this product?
our paid media campaigns always follow the same structure—brief, creative, approval, launch, monitor—and now it’s a two-click job to replicate it across different brands or regions.
What do you dislike most about this product?
It takes a bit of fine-tuning to avoid drowning in alerts every time someone breathes on a task. Also, the reporting dashboard is a bit static if you want to show higher-ups something more visual or client-friendly
What recommendations would you give to someone considering this product?
If your team constantly juggles multiple campaigns with overlapping deadlines, Asana’s a strong contender. Just take some time upfront to structure your folders and projects clearly—otherwise it turns into a dumping ground of unfinished subtasks and ghosted comments.
Pros
- Unique Features
- Inspires Innovation
- Appreciates Incumbent Status
- Security Protects