What is Asana?
With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Asana?
Pros
- Enables Productivity
- Helps Innovate
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Planning and Scheduling
Workflow Management
Dependency and Milestone Tracking
Resource Management
Document Management
Hierarchical Task Management
Mobile Access
Reporting
Time & Expense Tracking
Budget Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Quality of Features
Breadth of Features
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Also Featured in...
Task Management
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Product Management
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Objectives and Key Results
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Asana Reviews
Sibu S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2025
Most easy to USE project Management tool
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana distinguishes itself in the crowded project management space through its user-friendly design, intuitive interface, and powerful workflow customisation. While many tools focus either on simplicity or complexity, Asana bridges the gap—offering robust functionality without overwhelming users. One of Asana’s key differentiators is its work graph data model, which creates a unique interconnected view of tasks, projects, goals, and conversations. This lets teams understand how day-to-day tasks align with larger company objectives, improving visibility and alignment across departments.
What is your favorite aspect of this product?
Asana also shines in its integrations ecosystem, supporting over 200 tools including Slack, Google Workspace, Microsoft Teams, Salesforce, and Zoom. This allows teams to connect their entire work ecosystem and avoid app-switching fatigue.
What do you dislike most about this product?
It does not have a lot of AI capabilities yet, this has been a turn off for me from a project management perspective
Pros
- Continually Improving Product
- Efficient Service
- Inspires Innovation
- Caring
Clark L.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2025
Go-To Command Centre, but Not Without Its Traffic
Likeliness to Recommend
What differentiates Asana from other similar products?
It’s not just another task manager; it actually lets me create clear workflows that reflect how we operate across SEO campaigns
What is your favorite aspect of this product?
whether it's status updates, sprint points, or even content types. I’ve set up a "Ready for Client Review" stage and everyone knows exactly what that means, without me having to explain it five times
What do you dislike most about this product?
What really grinds my gears though is the notification system. It’s either information overload or dead silence—no middle ground
What recommendations would you give to someone considering this product?
Speaking from an experienced user’s point of view, first get it if it’s a fit for your organisation, then do the onboarding properly. Without good adoption, it can turn into a glorified to-do list
Pros
- Efficient Service
- Security Protects
- Continually Improving Product
- Enables Productivity
Carlo R.
- Role: Information Technology
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Apr 2025
Good product for different areas and teams
Likeliness to Recommend
What differentiates Asana from other similar products?
Ease of use
What is your favorite aspect of this product?
Integration
What do you dislike most about this product?
Over engineered
What recommendations would you give to someone considering this product?
To try it first
Pros
- Reliable
- Enables Productivity
- Acts with Integrity
- Helps Innovate
