
What is Appcues?
Appcues is used to measure and improve product adoption—without a developer. The no-code platform empowers non-technical teams to track and analyze product usage, and publish beautiful in-app onboarding tours, announcements, and surveys, in minutes.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
95 Plan to Renew
1
Since last award
80 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Appcues?
Pros
- Performance Enhancing
- Reliable
- Respectful
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Help Screens
Contextual Guidance
Process Flows
Analytics and Reporting
Lightweight Automation
Content Creation
Content Management
Dashboard
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Data Integration
Appcues Reviews

Shiva A.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Aug 2025
great product with limited use in my work
Likeliness to Recommend
What differentiates Appcues from other similar products?
better email deliverability and great integrations
What is your favorite aspect of this product?
email management and CRM
What do you dislike most about this product?
no proper tutorial to explain in brief how this works
What recommendations would you give to someone considering this product?
very usefull if you have a specific target to archive
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Dhanush R.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Aug 2025
Appcues Makes User Onboarding Simple and Effective
Likeliness to Recommend
What differentiates Appcues from other similar products?
Appcues integrates multichannel messaging, robust segmentation, A/B testing, and in-app onboarding while maintaining clear pricing and ease of setup.
What is your favorite aspect of this product?
Creating checklists, surveys, and instructions is quick and easy with the drag-and-drop flow builder. It enables rapid idea testing and real effect delivery without slowing down product teams.
What do you dislike most about this product?
The analytics seem superficial; for in-depth understanding, you'll frequently need to use another application. Additionally, expenses may rapidly increase as your user base expands.
What recommendations would you give to someone considering this product?
Prior to moving on to higher tiers, start modest with the essential elements. Use Appcues in conjunction with a specialized analytics or design-focused solution if customisation and analytics are important.
Pros
- Reliable
- Unique Features
- Inspires Innovation
- Caring

Pammie S.
- Role: Information Technology
- Industry: Not for Profit
- Involvement: IT Leader or Manager
Submitted Aug 2025
Smart product with an incredible support team
Likeliness to Recommend
What differentiates Appcues from other similar products?
Appcues is constantly developing and releasing new features based on client feedback. The access I've had to their team and to participate in betas has been helpful and insightful.
What is your favorite aspect of this product?
The amount of flexibility we have in making this product work for us.
What do you dislike most about this product?
There isn't anything I dislike
What recommendations would you give to someone considering this product?
Be prepared to have at least one person who owns Appcues and is responsible for overall management and execution. It doesn't need to be their sole responsibility but someone needs to be the owner
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity