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Appcues

Appcues

Composite Score
8.3 /10
CX Score
8.5 /10
Category
Appcues
8.3 /10

What is Appcues?

Appcues is used to measure and improve product adoption—without a developer. The no-code platform empowers non-technical teams to track and analyze product usage, and publish beautiful in-app onboarding tours, announcements, and surveys, in minutes.

Company Details


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Awards & Recognition

Appcues won the following awards in the Digital Adoption Platforms category

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Appcues Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Appcues.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

95 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Appcues?

1% Negative
7% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 81

Help Screens

87

Contextual Guidance

82

Process Flows

81

Analytics and Reporting

81

Lightweight Automation

81

Content Creation

80

Content Management

80

Dashboard

80

Vendor Capability Ratings

Average 80

Business Value Created

85

Ease of Implementation

84

Ease of Customization

82

Availability and Quality of Training

82

Vendor Support

82

Breadth of Features

80

Quality of Features

79

Ease of IT Administration

78

Usability and Intuitiveness

77

Product Strategy and Rate of Improvement

76

Ease of Data Integration

74

Appcues Reviews

Chris G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

A solid all around product adoption tool

Likeliness to Recommend

9 /10

What differentiates Appcues from other similar products?

For us, it was the price point and scope of the product. There are other players, but they're often looking for much larger customers or have other analytics features built into the product that we didn't need. Appcues was the right price point and the right features for us.

What is your favorite aspect of this product?

Appcues really does have great resources to help you understand their product and how it works. It's also been fairly easy to use and for our developers set up which has been great.

What do you dislike most about this product?

Actually creating flows can get a little tedious and the builder is not incredibly intuitive. But, like anything else, you do a few and it becomes easier to do each time.

What recommendations would you give to someone considering this product?

A few things to consider before purchasing: 1. What integrations are you going to need? We wanted any product we used to integrate with Hubspot which Appcues does. 2. What exactly do you need from a tool like this? Other companies might have better analytics capabilities but it will cost you more too.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Efficient Service
  • Saves Time

Maria (.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Easy to use onboarding tool with a few rough edges

Likeliness to Recommend

8 /10

What differentiates Appcues from other similar products?

What stood out the most when we were comparing tools was the ease of use - Appcues UI is very intuitive and easy for users of any level to learn. This was key because we needed to be able to manage this fully internally and quickly get up and running.

What is your favorite aspect of this product?

My favorite things about Appcues are: - How easy it is to build flows - The Checklist feature is great and really improves our onboarding experience - The analytics and reporting are very helpful for our team to see what users are engaging with and how our flows are performing so we can iterate quickly

What do you dislike most about this product?

My least favorite things about Appcues are: - We knew this going in, but as we've expanded our use of Appcues its lack of support for native mobile applications has become a bigger pain. Our mobile application is designed to be a continuation of our web experience and currently, our mobile users cannot benefit from guided onboarding. Competitors do offer this feature. - It can be hard to track individual users in Appcues and their actions which sometimes makes it tough to report on certain metrics or help our Sales team reach out - As a designer, getting the flow design where I want it can be a headache at times (writing CSS)

What recommendations would you give to someone considering this product?

If you are interested in Appcues or a product like it, I recommend: - Try it out yourself to see if it's intuitive for you & team! - Having access to a developer (or requesting support from an Appcues developer) during the setup process to make sure you set things like IDs and segments up correctly - Build out a theme so anyone can build a flow and apply your theme for design consistency - Consider whether mobile app support is critical for your business objectives - Get familiar with tracking key events and goals (this is manual so if you don't do it, you won't get robust data)

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Kaitlyn G.

  • Role: Industry Specific Role
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

Scales research, but difficult to analyze

Likeliness to Recommend

9 /10

What differentiates Appcues from other similar products?

Appcues combines many different communications different departments have with customers which helps with governance and streamlining the voice the company puts forth.

What is your favorite aspect of this product?

I love that Appcues integrates with Heap Analytics because I can get much more specific about who does and doesn't get a message, survey, checklist, etc.

What do you dislike most about this product?

The actual analytics the tools offers is light and they don't look nice or easy to understand in heap either.

What recommendations would you give to someone considering this product?

Get a group of people to be the Appcues "team" - you need someone to manage a calendar, best practices, review content, and design the messages.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Inspires Innovation

Cons

  • Security Frustrates

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