What is Apollo.io?
Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
95 Plan to Renew
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Apollo.io?
Pros
- Trustworthy
- Reliable
- Performance Enhancing
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
E-Mail Campaign Management
E-Mail Integration
Workflow Automation
Sales Analytics
Omnichannel Campaign Management
CRM Integration
Call Management
Pipeline Management
Next-Best-Action Recommendations
Internal Sales Collaboration
Dialer Integration
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Business Value Created
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Also Featured in...
Apollo.io Reviews
Siddhant P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2024
The ultimate tool for modern sales teams
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
Apollo.io stands out from other products due to its extensive and organized database of leads, effortless CRM integration and its powerful automation feature for follow-ups and outreach. These functionalities helps streamline our sales process, reduce the manual task and ensure consistent engagement with leads
What is your favorite aspect of this product?
The favorite aspect of Apollo.io is its automation capabilities, especially for outreach and follow-ups. These tools ensure consistent engagement with leads without requiring manual effort. This combined with its user-friendly interface and seamless CRM integration, Apollo is an excellent tool for streamlining and optimizing the sales pipeline.
What do you dislike most about this product?
One drawback of Apollo.io is that sometimes there are instances of incorrect or outdated details.
What recommendations would you give to someone considering this product?
If one considering Apollo.io, take the most advantage of it automation features and keep in mind to occasionally cross-verify contact information just to ensure accuracy. It is an excellent tool for teams managing high volume outreach and want to improve efficiency in lead generation.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
Ganesh S.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2026
Good for Lead Generation
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
It offers a very good features like Email sequencing, CRM integration and sourcing contact information of the targeted leads and can be saved directly with just one click.
What is your favorite aspect of this product?
Chrome extension for LinkedIn & sourcing contacts with just one click
What do you dislike most about this product?
Sometime contacts may not be updated or inaccurate
What recommendations would you give to someone considering this product?
Highly recommended for Business development and lead generation
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Aisa K.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2026
Strong Tool for Sales Teams
Likeliness to Recommend
What differentiates Apollo.io from other similar products?
The biggest advantage I have noticed is that it combines a large B2B contact database, sales engagment tools, and CRM integration in one platform. And I also appreciate how easy it to find qualified leads using detailed filters and then launch outreach campaigns without switching between different tools.
What is your favorite aspect of this product?
I like most about of Apollo.io is how it brings prospecting and outreach together in one platform and having access to large contact database along with email sequencing and activity tracking saves my team a lot of time and reduces the need to switch between multiple tools.
What do you dislike most about this product?
The area that could be improved is the user experience and with so many features packed into one platform, it can feel a bit overwhelming at first, espcially for new team members.
What recommendations would you give to someone considering this product?
Form my experience, I would like to recommend for thinking about how your sales team approaches prospecting and outreach today and if you're looking to consolidate lead generation, contact discovery, and email sequencing into one platform, Apollo can be a strong fit and I also suggest to start with a small pilot team before rolling it out more broadly because that helps you get comfortable with the data quality, workflows, and automation features without overwhelming the entire sales organization at once.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
