Apollo.io Customer Reviews 2026 | Sales Engagement Platforms

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Apollo.io

Composite Score

8.5 /10

CX Score

8.6 /10

77 Reviews Write a Review

What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

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Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

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2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact

Latest Award, 2025

2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

2 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Product Impact

2024

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

2 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

3 Top Rated Features

2023

6 Top Rated Capabilities

1 Top Rated Features

2022

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

2
Since last award

78 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

2% Negative

6% Neutral

92% Positive

Pros

Trustworthy
Reliable
Performance Enhancing
Fair

Feature Ratings

Average 80

E-Mail Campaign Management

E-Mail Integration

Sales Analytics

Workflow Automation

Omnichannel Campaign Management

CRM Integration

Internal Sales Collaboration

Call Management

Pipeline Management

Next-Best-Action Recommendations

Dialer Integration

Vendor Capability Ratings

Average 81

Ease of Implementation

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Availability and Quality of Training

Also Featured in...

Sales Intelligence

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Apollo.io Reviews

Rahul D.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

Amazing Lead Generation Platform

Likeliness to Recommend

9 /10

What differentiates Apollo.io from other similar products?

Easy to use and plenty of contacts available.

What is your favorite aspect of this product?

Easy to find any contact from any organization.

What do you dislike most about this product?

The search functionality can be made better.

What recommendations would you give to someone considering this product?

Go for it! It can help you generate profitable leads.

Pros

Helps Innovate
Reliable
Enables Productivity
Effective Service

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted May 2022

Best prospecting tool, HANDS DOWN

Likeliness to Recommend

9 /10

Pros

Saves Time
Helps Innovate
Continually Improving Product
Reliable

Prince ‎.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Great sales enablement product

Likeliness to Recommend

10 /10

What differentiates Apollo.io from other similar products?

The ability to use it for ABM makes it different.

What is your favorite aspect of this product?

We use insights, signals, and ABM for our flows. It's the best in the product.

What do you dislike most about this product?

We don't like the fact that they don't offer custom tracking in all plans.

What recommendations would you give to someone considering this product?

Go for it.

Pros

Performance Enhancing
Unique Features
Effective Service
Inspires Innovation

Latest Research

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Apollo.io Ratings

89 Likeliness to Recommend

1 Since last award

95 Plan to Renew

2 Since last award

78 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Rahul D.

Amazing Lead Generation Platform

Likeliness to Recommend

Pros

Best prospecting tool, HANDS DOWN

Likeliness to Recommend

Pros

Prince ‎.

Great sales enablement product

Likeliness to Recommend

Pros

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Feature Ratings

E-Mail Campaign Management

E-Mail Integration

Sales Analytics

Workflow Automation

Omnichannel Campaign Management

CRM Integration

Internal Sales Collaboration

Call Management

Pipeline Management

Next-Best-Action Recommendations

Dialer Integration

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Quality of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of IT Administration

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Availability and Quality of Training