What is Ahrefs?
hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
87 Plan to Renew
2
Since last award
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ahrefs?
Pros
- Fair
- Enables Productivity
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Backlink Tools
Keyword Research
Competition Analysis
On-Page Tracker/Optimization
Analytics and Reporting
Holistic Visibility Tracking
Rank Tracking
Change Tracking
Auditing
Local SEO
Alerts
Vendor Capability Ratings
Breadth of Features
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Vendor Support
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Ahrefs Reviews
Andrew B.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: Business Leader or Manager
Submitted Dec 2021
An excellent tool for comprehensive SEO analysis
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Ahrefs combines strong modules geared towards both content and technical SEO
What is your favorite aspect of this product?
Being able to create custom audit rules is extremely helpful
What do you dislike most about this product?
Keyword research is lacking in some areas
What recommendations would you give to someone considering this product?
Is your focus on keyword research for this tool? If so, Semrush might be the better option. But otherwise, Ahrefs is a winner.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Continually Improving Product
NANDAKISHOR R.
- Role: C-Level
- Industry: Media
- Involvement: End User of Application
Submitted Nov 2021
Easy to use and give the confidence to work
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
It helps us to deliver clarity & better results in the work. This is the main reason that keeps the Ahrefs in the top. It helps us for the market research, developing and implementing the plans. Ahrefs is the main reason for my success in SEO.
What is your favorite aspect of this product?
Their amazing backlinking tools, help to easily understand which keyword should we use, faster tracking of keyword ranking and quality report generation. These are the favorite aspect of this product
What do you dislike most about this product?
The user who is using for first will be little difficult. This not and big issue. If you are searching for a good SEO tool you can go for Ahrefs.
What recommendations would you give to someone considering this product?
My experience with Ahrefs is excellent. This tool is really fantastic and powerful. The insight that they are providing is really worth for the further work. If you ask me I recommend Ahrefs from my end.
Pros
- Helps Innovate
- Trustworthy
- Caring
- Saves Time
Shreya V.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Oct 2021
Perfect tool for Research and SEO
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
It's one of the most effective tools for backlink and SEO analysis. I'm blown away by how well it works. Ahrefs stands out when it comes to search traffic, backlinks, ranks, and social sharing. It consistently employs useful info. The results of organic traffic study may be obtained utilising this instrument.
What is your favorite aspect of this product?
Ahref is a useful tool for researching keywords and keeping track of your backlinks. We mostly utilised it to research my competitors' keywords and domain ratings, as well as track my backlinks. Overall, it's great if you want to track the progress of your website over time and get notifications when new keywords rank.
What do you dislike most about this product?
As a SaaS programme, it's too costly. There are rivals, as well as free versions of tools, that perform what Ahref does. Ahref simply takes everything and puts it together.
What recommendations would you give to someone considering this product?
Right now, Ahrefs is the finest competition research and SEO tool available. It features the largest backlink index of any tool on the market. You may use this tool to monitor your rivals' SEO techniques, backlinks, keywords, and other factors.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features