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Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.6 /10

CX Score

8.7 /10

99 Reviews Write a Review

What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

87 Plan to Renew

2
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

3% Negative

4% Neutral

93% Positive

Pros

Fair
Enables Productivity
Efficient Service
Saves Time

Feature Ratings

Average 82

Backlink Tools

Keyword Research

Competition Analysis

On-Page Tracker/Optimization

Analytics and Reporting

Holistic Visibility Tracking

Rank Tracking

Change Tracking

Auditing

Local SEO

Alerts

Vendor Capability Ratings

Average 82

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

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Ahrefs Reviews

Jen Breeding C.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Solid SEO tool, been using for years.

Likeliness to Recommend

6 /10

What differentiates Ahrefs from other similar products?

Excellent backlink tools

What is your favorite aspect of this product?

Backlink tools

What do you dislike most about this product?

The data seems inaccurate compared to other tools.

What recommendations would you give to someone considering this product?

It could be an all in one seo tool, depending on needs. This is a solid tool for all levels of experience.

Pros

Respectful
Effective Service
Caring
Saves Time

Cons

Vendor's Interest First
Under Delivered
Less Reliable

Jaione d.

Role: Consultant
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Ahrefs, one of the most powerful SEO tools!

Likeliness to Recommend

7 /10

What differentiates Ahrefs from other similar products?

There is an important similarity between Ahrefs and other SEO tools. It is easy to use and has everything necessary to perform a complete audit and improve the positioning of our client's website.

What is your favorite aspect of this product?

- The possibility to perform site audits. - Keyword analysis. - Reporting management.

What do you dislike most about this product?

The price is somewhat high, although it is somewhat lower than the competitors.

What recommendations would you give to someone considering this product?

Understand your needs in order to choose the right package and avoid cost overruns.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Medha D.

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

Brilliant SEO Intelligence Gathering Tool

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

1. Robust IT infrastructure 2. Powerful Tool for gathering SEO intelligence, in working with clients 3. Ahrefs provides a great knowledge repository to the Internet Marketing Industry

What is your favorite aspect of this product?

The Backlink Analysis Feature

What do you dislike most about this product?

Keyword Research Data seems a bit off

What recommendations would you give to someone considering this product?

Robust Software to invest in. You won't regret it

Pros

Continually Improving Product
Reliable
Enables Productivity
Efficient Service

Latest Research

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Ahrefs Ratings

87 Likeliness to Recommend

87 Plan to Renew

2 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Alerts Provide alerts when your brand or website is mentioned or linked.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Jen Breeding C.

Solid SEO tool, been using for years.

Likeliness to Recommend

Pros

Cons

Jaione d.

Ahrefs, one of the most powerful SEO tools!

Likeliness to Recommend

Pros

Medha D.

Brilliant SEO Intelligence Gathering Tool

Likeliness to Recommend

Pros

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Title

2
Since last award

1
Since last award

Feature Ratings

Backlink Tools

Keyword Research

Competition Analysis

On-Page Tracker/Optimization

Analytics and Reporting

Holistic Visibility Tracking

Rank Tracking

Change Tracking

Auditing

Local SEO

Alerts

Vendor Capability Ratings

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support