This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.6 /10

CX Score

8.7 /10

99 Reviews Write a Review

What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

Filter By

2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

1 Top Rated Capabilities

6 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

87 Plan to Renew

2
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

3% Negative

4% Neutral

93% Positive

Pros

Fair
Enables Productivity
Efficient Service
Saves Time

Feature Ratings

Average 82

Backlink Tools

Keyword Research

Competition Analysis

On-Page Tracker/Optimization

Analytics and Reporting

Holistic Visibility Tracking

Rank Tracking

Change Tracking

Auditing

Local SEO

Alerts

Vendor Capability Ratings

Average 82

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support

Also Featured in...

Competitive Intelligence

Translation missing: en.product_page.ratings.score 7.7

View Ahrefs in this category (opens in a new tab)

Ahrefs Reviews

Christopher C.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Critical for SEO Measurement

Likeliness to Recommend

8 /10

What differentiates Ahrefs from other similar products?

Our marketing agency recommended Ahrefs as the one tool to get for measuring SEO, so we took their recommendation without comparing others. So I'm honestly not sure what sets them apart.

What is your favorite aspect of this product?

It's super easy to set up a list of keywords to track. I love logging back in to see how my keyword ranking changed over time.

What do you dislike most about this product?

There are multiple tools which we didn't I didn't realize I had access to for several months. I'm sure emails went out, but I wish the app had guided me more into an overview when I got started.

What recommendations would you give to someone considering this product?

Ahrefs comes highly recommended by professionals. You can't go wrong with this purchase. You need to track your SEO performance and Ahrefs gets it done!

Pros

Reliable
Performance Enhancing
Enables Productivity
Acts with Integrity

Ben l.

Role: Sales Marketing
Industry: Shipping
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Great for backlinks, average at everything else.

Likeliness to Recommend

7 /10

What differentiates Ahrefs from other similar products?

Great backlink tool

What is your favorite aspect of this product?

Backlink tool

What do you dislike most about this product?

Other tools seemed less useful

What recommendations would you give to someone considering this product?

Great for backlink audits and competitor analysis, not enough going for it with the other tools

Pros

Reliable
Helps Innovate
Performance Enhancing
Enables Productivity

Cons

Less Generous

Chris C.

Role: Sales Marketing
Industry: Shipping
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

A truly varied tool with incredible depth

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

The back link insights are excellent and far more robust than most alternatives

What is your favorite aspect of this product?

Backlink research is excellent, but content insights are also well worth a look

What do you dislike most about this product?

The interface isnt the most attractive

What recommendations would you give to someone considering this product?

Try all the features, theres alot that's easy to overlook

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Latest Research

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Ahrefs Ratings

87 Likeliness to Recommend

87 Plan to Renew

2 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Alerts Provide alerts when your brand or website is mentioned or linked.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Competitive Intelligence

Ahrefs Reviews

Christopher C.

Critical for SEO Measurement

Likeliness to Recommend

Pros

Ben l.

Great for backlinks, average at everything else.

Likeliness to Recommend

Pros

Cons

Chris C.

A truly varied tool with incredible depth

Likeliness to Recommend

Pros

Most Popular Ahrefs Comparisons

Semrush

Surfer SEO

Conductor

Moz Pro

Serpstat

Screaming Frog SEO Spider

Title

2
Since last award

1
Since last award

Feature Ratings

Backlink Tools

Keyword Research

Competition Analysis

On-Page Tracker/Optimization

Analytics and Reporting

Holistic Visibility Tracking

Rank Tracking

Change Tracking

Auditing

Local SEO

Alerts

Vendor Capability Ratings

Breadth of Features

Quality of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Vendor Support