Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
+1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
Ahrefs Logo Award Winner Product Badge
Ahrefs Logo Award Winner Product Badge
Ahrefs Pte. Ltd

Ahrefs

Composite Score
8.6 /10
CX Score
8.7 /10
Category
Ahrefs
8.6 /10

What is Ahrefs?

hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

Filter By

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

87 Plan to Renew

2
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

3% Negative
4% Neutral
93% Positive

Pros

  • Fair
  • Enables Productivity
  • Efficient Service
  • Saves Time

Feature Ratings

Average 82

Backlink Tools

87

Keyword Research

86

Competition Analysis

86

On-Page Tracker/Optimization

82

Analytics and Reporting

82

Holistic Visibility Tracking

82

Rank Tracking

82

Change Tracking

80

Auditing

80

Local SEO

79

Alerts

77

Vendor Capability Ratings

Average 82

Breadth of Features

86

Quality of Features

85

Ease of Implementation

85

Usability and Intuitiveness

84

Business Value Created

83

Product Strategy and Rate of Improvement

82

Ease of Data Integration

81

Ease of IT Administration

81

Availability and Quality of Training

80

Ease of Customization

79

Vendor Support

75

Ahrefs Reviews

Maurice H.

  • Role: Consultant
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

Solid SEO tool, but a bit pricey.

Likeliness to Recommend

7 /10

What differentiates Ahrefs from other similar products?

Ahrefs is a complete platform for SEO specialists. It offers a professional toolset with the most common SEO tools needed for all website rankign tasks. In terms of difference, they offer pretty much the same as most SEO tools, with the exeption of the power that lies behind their functions. Some tools simply work a bit better, have better filters or give better/different results.

What is your favorite aspect of this product?

At this moment I use them in combination with other SEO tools, and the main feature I like about it is the ranking alerts. They give great results with many details, needed for any optimizations to my(or my clients) websites.

What do you dislike most about this product?

There is nothing much to dislike, other than the hidden (paid) functions in the free tier. I feel like a small snippet of presenting the tools could help to win people over to their software.

What recommendations would you give to someone considering this product?

As they offer a free tier, there is really no excuse to leave them behind. Create an account and start working with the tools they provide you. For small businesses or beginner bloggers, they offer a good overview of your SEO scores, what to improve and what to focus on. You won't be disappointed :-)

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ghanshyam T.

  • Role: Information Technology
  • Industry: Apparel
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

Best SEO & Details Data Provider

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

Ahrefs running with many years so day by day they provide regular updates based on latest technology and market trends

What is your favorite aspect of this product?

Detail data reporting

What do you dislike most about this product?

Not provide data for Ads

What recommendations would you give to someone considering this product?

It is very helpful to check quick and prepare detail report for SEO without required more technical knowledge

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Manish Singh B.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Easy-to-use SEO tool for Websites

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

Ahrefs has one of the largest backlink databases in the industry, with over 12 trillion links indexed. This makes it a valuable tool for analyzing backlinks and conducting competitive research. Ahrefs offers extensive keyword research tools, including accurate search volume data, keyword difficulty scores, and keyword ideas. Ahrefs offers a comprehensive site auditing tool that helps users identify technical SEO issues that could be impacting their site's performance.

What is your favorite aspect of this product?

Backlinks Analysis Keyword research Site Auditing

What do you dislike most about this product?

Ahref is too expensive.

What recommendations would you give to someone considering this product?

Take a free trial of Ahref and Invest in training.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Inspires Innovation

Most Popular Ahrefs Comparisons

Visit our IT’s Moment: A Technology-First Solution for Uncertain Times Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171