What is Ahrefs?
hrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface. Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAhrefs Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Ahrefs.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
87 Plan to Renew
2
Since last award
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ahrefs?
Pros
- Fair
- Enables Productivity
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Backlink Tools
Keyword Research
Competition Analysis
On-Page Tracker/Optimization
Analytics and Reporting
Holistic Visibility Tracking
Rank Tracking
Change Tracking
Auditing
Local SEO
Alerts
Vendor Capability Ratings
Breadth of Features
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Ahrefs Reviews
Sakshi D.
- Role: Public Sector
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Single Tool With All SEO Features
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Technical SEO tool that helps in doing SEO of website. It offers a lot of features that enables you to do the audit of website easily.
What is your favorite aspect of this product?
Accuracy in data and giving full technical overview of website.
What do you dislike most about this product?
It's cost is the major factor that an individual think twice before buying it.
What recommendations would you give to someone considering this product?
If you are from SEO then this tool is everything you need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Garit B.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Nov 2023
Great product, easy to use! My go-to SEO software.
Likeliness to Recommend
What differentiates Ahrefs from other similar products?
Ahrefs' backlink index is way more inclusive, from what I've seen. I also use them for keyword research, SERP analysis, and competitor domain analysis.
What is your favorite aspect of this product?
It's user-friendly. I've been using it for years. Their help content is amazing. Learning to use new features is usually extremely easy.
What do you dislike most about this product?
The cost. They keep raising the price. Once upon a time you could get it for $50/month, then $99/mo, and now they're trying to squeeze out the lowest tier to an even higher price point. They are risking losing huge chunks of their customer base to go after enterprise! Feature-wise, their technical analysis tool sucks. I use Screaming Frog for that, and if I didn't, I would use anything other than Ahref's technical crawler. But most of the other product features are great.
What recommendations would you give to someone considering this product?
If you do SEO, you need it. Very useful. Way better than SEMrush, in my opinion.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Oct 2023
A Tool to Track Website Growth & Performance
Likeliness to Recommend
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
