What is Adobe Target?
Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. Target helps you maximize revenue on your web and mobile sites, apps, social media, and other digital channels. With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
2
Since last award
100 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+71 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Target?
Pros
- Helps Innovate
- Trustworthy
- Performance Enhancing
- Acts with Integrity
Cons
- Vendor's Interest First
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Visual Editor
Heatmaps/Clickmaps
No-Code/Low-Code Test Building
Traffic Allocation Control
Analytics and Reporting
Split Testing
Audience Segmentation
Multivariate Testing
Personalization/Audience Targeting
Split URL Testing
Landing Page & Web Form Testing
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Quality of Features
Breadth of Features
Ease of IT Administration
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Adobe Target Reviews
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2025
Its ability to create and run omnichannel tests
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Abrar A.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Fantastic Product
Likeliness to Recommend
What differentiates Adobe Target from other similar products?
Its strong connectivity with other Adobe products and improved cloud solutions
What is your favorite aspect of this product?
my favourite aspect of this product is Design.
What do you dislike most about this product?
No dislike in this product
What recommendations would you give to someone considering this product?
The Target tool is considered indispensable for your business as it plays a crucial role in maximizing outreach and targeting specific audience segments for optimal results. Its integration is seamless and user-friendly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jared S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Powerful Tool with Steep Learning Curve
Likeliness to Recommend
What differentiates Adobe Target from other similar products?
What sets Adobe Target apart is its AI-powered testing, personalization, and automation at scale. It allows practitioners to find that one customer out of a million and deliver precisely what they want. Real-time connectivity to Adobe Experience Platform enhances insights and reporting, while a new user interface and generative AI tools boost productivity.
What is your favorite aspect of this product?
My favorite aspect of Adobe Target is its versatility. Whether you’re optimizing website content, fine-tuning mobile app experiences, or personalizing social media interactions, Adobe Target provides the tools needed to maximize revenue. The flexibility to create targeted experiments, segment audiences, and dynamically serve content based on user behavior is invaluable for Product Managers and Designers.
What do you dislike most about this product?
I find the learning curve steep. Implementing advanced personalization strategies and setting up complex experiments can be challenging.
What recommendations would you give to someone considering this product?
- Understand Your Goals: Clearly define your optimization objectives. Are you focused on conversion rate improvements, revenue growth, or enhancing user engagement? Align your usage of Adobe Target accordingly. - Learn the Basics: Invest time in understanding the fundamentals. Explore A/B testing, multivariate testing, and audience segmentation. Adobe’s documentation and online resources are excellent starting points. - Start Small: Begin with simpler experiments and gradually ramp up. Don’t overwhelm yourself with complex personalization scenarios right away.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity