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Adobe Systems

Adobe Marketo Engage

Composite Score

8.8 /10

CX Score

9.2 /10

92 Reviews Write a Review

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

2 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

Product Impact

2024

2 Top Rated Capabilities

7 Top Rated Features

2024

Product Impact

2023

2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

2021

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

99 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

3% Neutral

97% Positive

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 84

Email Delivery

Sales Intelligence & Conversion Rates

Segmentation

Campaign Management

SPAM Compliance

A/B Testing

Auto-Responders

Dynamic Content

Text Messaging

Mobile Optimized

Contact Database

Vendor Capability Ratings

Average 82

Business Value Created

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Implementation

Ease of Data Integration

Quality of Features

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness

Also Featured in...

Marketing Automation - B2B

Translation missing: en.product_page.ratings.score 8.7

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Translation missing: en.product_page.ratings.score 8.1

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Translation missing: en.product_page.ratings.score 7.9

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Mark B.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Highly Customizable Marketing Automation Platform

Likeliness to Recommend

9 /10

What differentiates Adobe Marketo Engage from other similar products?

The unlimited customization capabilities of the software. It's great for setting up advanced nurture streams and dymanic content.

What is your favorite aspect of this product?

The email and marketing automation functionality is great,

What do you dislike most about this product?

The reporting module needs some work and the standard email and landing pages templates seem a bit outdated.

What recommendations would you give to someone considering this product?

Only purchase if you have a specialist in house who knows how to work with Marketo.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Slower Product Innovation

Marianne E.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

worth every penny

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage stands out from competitors with: Advanced Lead Scoring – AI-driven scoring to prioritize high-value leads. Robust Automation – Complex workflows for nurturing, segmentation, and personalization. Scalability – Works for both mid-sized businesses and large enterprises. Deep CRM Integrations – Strong native sync with Salesforce and other CRMs. Multi-Touch Attribution – Tracks and analyzes every customer touchpoint. Account-Based Marketing (ABM) – Personalized engagement for high-value accounts. Extensive Customization – Flexible campaign structures and reporting.

What is your favorite aspect of this product?

Extensive Customization – Flexible campaign structures and reporting.

What do you dislike most about this product?

nothing. I like it

What recommendations would you give to someone considering this product?

Define Your Goals First – Ensure Marketo’s automation and lead management align with your marketing strategy. Invest in Training – It has a learning curve, so consider Marketo University or certified training.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Debbie L.

Role: Sales Marketing
Industry: Electronics
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

Great and helpful product

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

This is a fantastic product for marketing

What is your favorite aspect of this product?

I love how easy it is to use!

What do you dislike most about this product?

There is really nothing to change

What recommendations would you give to someone considering this product?

Great product for marketing

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Unique Features

Latest Research

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2022 Emotional Footprint Champion

2021 Emotional Footprint Champion

Adobe Marketo Engage Ratings

90 Likeliness to Recommend

99 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Text Messaging The capability to send messages by SMS in addition to email.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Mark B.

Highly Customizable Marketing Automation Platform

Likeliness to Recommend

Pros

Cons

Marianne E.

worth every penny

Likeliness to Recommend

Pros

Debbie L.

Great and helpful product

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Email Delivery

Sales Intelligence & Conversion Rates

Segmentation

Campaign Management

SPAM Compliance

A/B Testing

Auto-Responders

Dynamic Content

Text Messaging

Mobile Optimized

Contact Database

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Implementation

Ease of Data Integration

Quality of Features

Vendor Support

Availability and Quality of Training

Usability and Intuitiveness