What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
99 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Segmentation
Campaign Management
SPAM Compliance
A/B Testing
Auto-Responders
Dynamic Content
Text Messaging
Mobile Optimized
Contact Database
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Quality of Features
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Akshit T.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
Essential Tool for DataDriven Marketing Strategies
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Unlike a few competition, Adobe Marketo Engage excels in occasion monitoring, making it ideal for dealing with webinars and in-individual events.
What is your favorite aspect of this product?
I actually recognize the dynamic content material characteristic, which shall we me personalize emails based on consumer behavior.
What do you dislike most about this product?
Sometimes, emails don't carry out as expected due to issues with mail ability popularity or spam filters, that may negatively have an effect on engagement.
What recommendations would you give to someone considering this product?
Marketo excels in automating advertising and marketing strategies, from e mail nurturing to occasion control, so attention on putting in place automatic workflows to maximize efficiency.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Himanshu C.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2025
Transform Your Marketing with Adobe Marketo Engage
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The tool superior personalization options permit for distinctly customized email campaigns, increasing engagement and conversions.
What is your favorite aspect of this product?
It's advanced feature and intuitive enough for beginners to fast examine and begin the usage of it correctly.
What do you dislike most about this product?
Customizing reports to meet unique needs can be tough and the default templates are frequently restricting for greater complicated analyses.
What recommendations would you give to someone considering this product?
The in-depth analytics can provide precious insights into marketing campaign performance, so don’t pass over this thing—use it to make information-pushed selections.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Saty S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
Essential Tool for DataDriven Marketing Strategies
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage offers scalability for companies of all sizes, from startups to massive establishments, making it a flexible answer.
What is your favorite aspect of this product?
It enables create a unbroken workflow with analytics, innovative, and marketing tools, making the entire technique greater efficient and interconnected.
What do you dislike most about this product?
Adobe Marketo Engage is a strong device, but its fee may not be justified for smaller companies or startups.
What recommendations would you give to someone considering this product?
Use the segmentation and personalization features to their complete potential. Customizing campaigns based totally on target market conduct will considerably enhance engagement and conversion fees.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
