What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
99 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Segmentation
Campaign Management
SPAM Compliance
A/B Testing
Auto-Responders
Dynamic Content
Text Messaging
Mobile Optimized
Contact Database
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Quality of Features
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 8.7
View Adobe Marketo Engage in this category (opens in a new tab)
Lead Management
Translation missing: en.product_page.ratings.score 8.1
View Adobe Marketo Engage in this category (opens in a new tab)
Account-Based Marketing
Translation missing: en.product_page.ratings.score 7.9
View Adobe Marketo Engage in this category (opens in a new tab)
Adobe Marketo Engage Reviews
Shiva R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Good fit for Email Marketing Campaigns
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It has got unique features and less training required and simpler to use
What is your favorite aspect of this product?
For every marketing journey the product has a different set of programs like Engagement program, Event Program for Nurtures and Webinars
What do you dislike most about this product?
If you want more in depth analysis then the reporting feature is not a good fit and timezones as per instances looks a barrier while we set up auto reports
What recommendations would you give to someone considering this product?
Mid sized businesses who plans more marketing campaigns can use this as they can focus on each marketing campaign based on its need
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Inspires Innovation
Cástor V.
- Role: Operations
- Industry: Banking
- Involvement: End User of Application
Submitted Feb 2024
Facilitates data-driven marketing.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It integrates with our website, email, events, ads, and other channels to collect granular data on every touchpoint interaction, content view, and conversion event at the contact record-level. Marketo stitches together the complete customer journey, from responding to a nurture email to registering for a webinar to making a purchase. This enables in-depth analysis of multitouch attribution. I can advise the marketing team on which levers to prioritize based on past channel performance. When launching new campaigns,
What is your favorite aspect of this product?
Marketo's segmentation capabilities enable identification of how different customer personas, regions, and industries interact with content. This allows marketing to tailor assets and messaging accordingly. The platform also facilitates the creation of customized dashboards highlighting key trends and drilling down to contact timelines.
What do you dislike most about this product?
However, one limitation of Marketo Engage is the learning curve involved in setting up the many integrations required to unify the data.
What recommendations would you give to someone considering this product?
Marketo centralizes and exposes campaign analytics through interactive visualizations and modeling. This provides visibility to guide strategic marketing decisions using customer insights. I leverage Marketo's predictive modeling to set response benchmarks that we want to exceed. Ongoing A/B testing helps us continually refine tactics. I recommend it to other analytics leaders looking to quantify marketing ROI.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Gourav S.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
Awesome and great product
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Its unique qualities and use cases
What is your favorite aspect of this product?
Unique qualities
What do you dislike most about this product?
Nothing all good
What recommendations would you give to someone considering this product?
Please try once and see the difference
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
