What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
99 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Segmentation
Campaign Management
SPAM Compliance
A/B Testing
Auto-Responders
Dynamic Content
Text Messaging
Mobile Optimized
Contact Database
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Quality of Features
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Alex P.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Apr 2021
"Flexible, easy to use".
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Its immediate sales, marketing and CRM automation power, its unmatched lead management capabilities, its intelligent list segmentation, its AI campaigns and workflow, and its ability to personalize the customer experience make it a very reliable and well-performing platform.
What is your favorite aspect of this product?
What I like most about marketo engage is its simple and easy to use user interface, it allows importing and exporting data, as well as the creation of reports and statistics, its ease of creating landing pages, managing tags and sending mailings, it also allows planning and optimizing marketing campaigns and thus minimizing the time to perform operational tasks.
What do you dislike most about this product?
I am very annoyed by the constant failures with the email template creator, every time you want to perform the proper management registers startup errors, something that is usually very overwhelming, plus its cost is a bit high.
What recommendations would you give to someone considering this product?
There are many alternatives to choose from to achieve marketing automation but none as compact, efficient and robust as marketo engage, it is adaptable in small, medium and large companies, it is only familiarization with its use and then you will get absolute control, which represents amazing results for your organization and team work for that reason I recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Armando G.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Apr 2021
"undoubtedly a powerful tool, easy to use".
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It is a very complete marketing software, easy to use and very robust, it generates unique and personalized experiences that allow you to attract more customers, it presents a great diversity of campaigns, it adapts to small and large companies facilitating their growth and productivity, its wide range of functions and features for sales and marketing automation, its impressive efficiency, it is also compatible with many CRM tools, among others.
What is your favorite aspect of this product?
It turns marketing and sales into new digital trends, its process is more attractive to potential customers, generates more pleasant and personalized experiences regardless of the tastes of each customer, allows to analyze the impact generated in social networks, allows detailed monitoring of the process with the customer from start to finish, its community of users provides comprehensive and timely support, integrates very well with Microsoft Dynamics.
What do you dislike most about this product?
Its cost is a little high to acquire in comparison with other software, but this is compensated by the magnificent results obtained after its implementation, which would be of little importance.
What recommendations would you give to someone considering this product?
If your organization needs to reach more potential customers, reach a more global market and improve the agility of your business processes, as well as increase and promote your sales with new marketing strategies, Marketo engage is the ideal solution to help you lead your organization to success and improve your productivity 100%.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
