What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
99 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Segmentation
Campaign Management
SPAM Compliance
A/B Testing
Auto-Responders
Dynamic Content
Text Messaging
Mobile Optimized
Contact Database
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Quality of Features
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Alease H.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2021
Wonderful platform for all companies.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The active community users of Marketo Engage is a great benefit of the platform. These flows help you make the most of your claim. Resources like MUGs and Incidents to help you get answers to your questions. This product has a lot of nice features, its engaging user interface is the best part of it.
What is your favorite aspect of this product?
It is amazing how much flexibility it offers to all divisions that is critical to business worlds. It is easy enough for learners and can handle highly complicated marketing programs for our larger and increasingly enabled modules. It provides the creation of effective editions on the platform to people who are not exactly technical specialists.
What do you dislike most about this product?
I am fascinated by how Marketo Engage has inspired us to grow and flourish as a marketing organization. The depth of the platform is what conquered us and has preserved us using this very pleasant product. I have no complaints about this tool, it is the best creating flows to preserve data, scoping changes in each field and task.
What recommendations would you give to someone considering this product?
Marketo Engage is the best platform, not only in the privileged procedure in your space, but also in the commerce, support and customer success teams. It's a huge support regimen that allows me to consistently perceive the flow of labor. This tool has helped us by doing excellent work with the community and online preparation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bridget D.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2021
Excellent and Easy Adobe Solution.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Nice integration and easy segmenting.
What is your favorite aspect of this product?
Easy on campaign management and profitable email marketing tool.
What do you dislike most about this product?
Dislike i have none for the platform.
What recommendations would you give to someone considering this product?
Easy engaging tool and the email marketing capability its good and optimization of various contents and easy setting.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gianna M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2021
Excellent Tool for Campaign Management.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
To customize the tool functions its very simple.
What is your favorite aspect of this product?
Optimization capability and the easy on segmenting and email campaigns are greate.
What do you dislike most about this product?
No dislike at all on the system and for those just getting started its very simpe.
What recommendations would you give to someone considering this product?
Amazing tool for easy campaign monitoring, email delivery option its quite useful and the features are easy to custom.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
