Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo is a lead scoring stage for the amateurs to lead their business in a useful and effective way. It is extremely speedy in sending messages. It's an association of information and mechanization framework, both are sufficient. Its features of detailing information and memberships have empowered us to impart the records to outcasts considerably more without any problem. It sends the email right to the designated individuals. It is likewise engaged with occasion movement logging. It is very adaptable.

What is your favorite aspect of this product?

I have been involving Adobe Marketo for just about 10 years and is generally my foundation of decision. In pretty much every utilization case, Marketo will win out, as I would see it. I love the wonderful way Marketo bunches everything into a "program," making it more straightforward to investigate promoting drives. The mix between Salesforce is top-notch. I like the capacity to parcel the information base when required and have effectively utilized work areas that were fitting for various specialty units which have been extremely helpful to keep clients, announcing, and programs isolated.

What do you dislike most about this product?

The restricted idea of the custom exercises. You are provisioned with ten custom exercises, so on the off chance that you anticipate coordinating to an outside stage that uses exercises, you want to pick a higher bundle that is cost-restrictive contrasted with different players in the space.

What recommendations would you give to someone considering this product?

Adobe Marketo is appropriate to make a mind-boggling marketing mechanization framework with many moving parts. Counting yet not restricted to: information base administration, overseeing complex, and a wide assortment of email campaigns, structures, points of arrival, administrator settings with the client the executives, associations with outsider frameworks.

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage is a complicated and robust marketing automation and engagement tool. It gives you the flexibility to do almost anything in the marketing automation world. The drawback is that, because of the complication, it does require a dedicated (knowledgeable) resource.

What is your favorite aspect of this product?

Full cycle nurture, ability to customize lead scoring, full automation capabilities

What do you dislike most about this product?

Because of the complexities, it can be tough to trouble shoot. Having worked in Marketo for over 5 years, I still find things on a daily basis that I don't know.

What recommendations would you give to someone considering this product?

If you want the best product on the market, it's Marketo. But you need to give yourself 3-6 months for implementation and onboarding. And you will need to hire a dedicated (knowledgeable) resource. If you can hire someone with an MCE, that would be preferred.

What differentiates Adobe Marketo Engage from other similar products?

There is no doubt that there is a certain way of reporting on the performance of each campaign, which is crucial in today’s data-driven world. This is an excellent lead management tool with many features that allow me to target the correct leads for our campaigns by segmentation and very suitable for automatic training. Its maintenance cost is very low, allow focus on creating new content to add to the training track.

What is your favorite aspect of this product?

This software has powerful logical functions, and we can almost design our training and leadership management framework to make it function in any way we need. Therefore, this is a very scalable platform. Its integration with SFDC is very seamless. This software also provides us with great visibility, its automation is top-notch and has excellent campaign execution capabilities, and the data connectivity in CRM is also top-notch. This program also allows to play with Marketo and generate good ROI through marketing strategies.

What do you dislike most about this product?

This software needs to improve its capability to join with Tableau. The modern connector is set, we cannot change the entries it draws out, only the rate limit it works. Since the result, only enables me to obtain data for one week, which is far from enough. This software also needs to improve more helpful data control choices. Its email editor is not so simple to work moreover sometimes does not work well in some browsers (e.g. Chrome)

What recommendations would you give to someone considering this product?

This software also provides us with great visibility, its automation is top-notch and has excellent campaign execution capabilities, and the data connectivity in CRM is also top-notch.