What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
99 Plan to Renew
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
Segmentation
Campaign Management
SPAM Compliance
A/B Testing
Auto-Responders
Dynamic Content
Text Messaging
Mobile Optimized
Contact Database
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Quality of Features
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Also Featured in...
Marketing Automation - B2B
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Lead Management
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Account-Based Marketing
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Adobe Marketo Engage Reviews
Tyler G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
"The best marketing automation platform"
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Why I prefer adobe Marketo Marketing Automation above the competition: Yes, a Marketo customer service team is fantastic, and that's why we went with it instead of those other options. 2 Fantastic Reporting and Dashboard Functions: Yes, I went with this program because of its superior reporting capabilities and intuitive dashboard layout.
What is your favorite aspect of this product?
While its campaign management tool is impressive in its strength, mastering its intricacies does call for some training and experience. We found the performance insights and email insights to be simple to implement and interpret. Marketo may be used to record extensive data on leads and prospects, and it can also be put to use in very sophisticated reports.
What do you dislike most about this product?
It may not have the most cutting-edge UI design, but it gets the job done. Campaign processes might be hard to decipher if there are too many phases.
What recommendations would you give to someone considering this product?
I recommend the program because it is a great tool for automation marketing. It's also great for handling email .
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Saves Time
Emily S.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Sep 2022
Steep learning curve, but worth it
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Thriving knowledgebase and user community
What is your favorite aspect of this product?
Marketing automation
What do you dislike most about this product?
Email and landing page design
What recommendations would you give to someone considering this product?
There will be a steep learning curve
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
João Pedro A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
The best Marketing Automation tool for Enterprises
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Marketo it's simply the best one for Enterprise companies
What is your favorite aspect of this product?
The reliability, it's a product you can trust with a ton of customization.
What do you dislike most about this product?
the UX it's very bad.
What recommendations would you give to someone considering this product?
If you're in a enterprise level company you probably already know about Marketo and you definitely should change to it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
