Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

This is marketing automation software. Marketing automation allows you to optimize, automate and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster. It's easy to get started with Marketo Engage and it will evolve with you. You can learn everything if you want, or just use the pieces that fit your needs.

What is your favorite aspect of this product?

It is being used throughout our Marketing department. Addresses the need to automate sales and marketing tasks on a daily basis. Mass email blasts for every event, webinar and sales promotions are done through Marketo. It is really convenient to use and is very efficient when it comes to automating manual tasks such as mass email blasts.

What do you dislike most about this product?

The only issue we have with Adobe Marketo Engage is that it can get a bit slow when editing emails. We have spoken to relevant people to resolve the issues. Steep comprehension curve, it takes real effort to study and understand the features to get the most out of them.

What recommendations would you give to someone considering this product?

Adobe Marketo Engage is great for supporting nurturing campaigns. I love how integrated the program is among all the applications we use. It makes multi-channel marketing seamless. It is used as a marketing automation platform and a centralized tool for most of our marketing activities.

What differentiates Adobe Marketo Engage from other similar products?

Very flexible!

What is your favorite aspect of this product?

Flexibility of building any flow i need

What do you dislike most about this product?

Complexity around landing pages

What recommendations would you give to someone considering this product?

Consider how complex your campaigns will be, Marketo can do it

What differentiates Adobe Marketo Engage from other similar products?

Among Marketo's many impressive features, its integrations stand out as being crucial to obtaining a comprehensive service that completely satisfies the needs of the business. Marketo has integrations with a variety of different software and also can integrate with third parties through Zapier, making it a full and superb integration tool.

What is your favorite aspect of this product?

The BEST integration ability of our system allows us to sync data and company and contact information to communicate through marketing, so we can sync data and company and contact records. It syncs with our account-based marketing campaigns, enabling us to follow up with prospects at exactly the right time, based on the lead scores and actions It is a really fantastic tool.

What do you dislike most about this product?

The software needs to be ramped up and onboarded well before it can be fully utilized. It would be good if you could improve Marketo's search function because it can be challenging to find the needed content with its current search capabilities. This utility presents certain difficulties for new users. Report customization should be more versatile. Many reports are useless.

What recommendations would you give to someone considering this product?

Now that Marketo Engage is part of the Adobe ecosystem, it actually "plays nice" with other Adobe products. Considering that my company is an "Adobe shop," Marketing is a great way to interface with AEM and other platforms. In addition to its intuitive user interface (UI), the program has a variety of features and capabilities that are easy to discover, which makes it especially useful given the variety of features and capabilities it has.