
What is Adobe InDesign?
Adobe InDesign is the industry-leading layout and page design software for print and digital media. Create beautiful graphic designs with typography from the world’s top foundries and imagery from Adobe Stock. Quickly share content and feedback in PDF. Easily manage production with Adobe Experience Manager. InDesign has everything you need to create and publish books, digital magazines, eBooks, posters, interactive PDFs, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe InDesign?
Pros
- Enables Productivity
- Performance Enhancing
- Reliable
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Layout Editing
Text Editing
Templates
Drag and Drop Design
Data Visualization
Graphics Editing
Collaboration
Asset Hub
Social Media Integration
Vendor Capability Ratings
Quality of Features
Breadth of Features
Business Value Created
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Ease of IT Administration
Adobe InDesign Reviews

Nicolas G.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2023
It's very versatile, precise in design control!
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
InDesign is an excellent option for design and layout professionals, the choice will depend on your specific needs, your familiarity with the software and your personal preferences.
What is your favorite aspect of this product?
Design versatility, the ability to precisely control typography and page layout, and integration with other Adobe Creative Cloud applications
What do you dislike most about this product?
I am very satisfied with InDesign
What recommendations would you give to someone considering this product?
It's a powerful tool for designers and layout designers, but it requires time and effort to master.
Pros
- Enables Productivity
- Inspires Innovation
- Helps Innovate
- Continually Improving Product

Martie R.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Sep 2023
I love InDesign, been a user for many years.
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
Adobe InDesign has everything a trained, professional designer needs to create impressive layouts.
What is your favorite aspect of this product?
It's ability to plug into other Adobe programs and files.
What do you dislike most about this product?
Not intuitive for new users. Makes it difficult when training new employees.
What recommendations would you give to someone considering this product?
Practice, practice, practice!
Pros
- Reliable
- Trustworthy
- Performance Enhancing
- Enables Productivity
Cons
- Under Delivered
- Vendor Friendly Policies
- Less Efficient Service
Brandon G.
- Role: Sales Marketing
- Industry: Other
- Involvement: Vendor Selection and Purchasing
Submitted Jun 2025
Great Program for Editing
Likeliness to Recommend
What differentiates Adobe InDesign from other similar products?
I am able to integrate with other Adobe products with ease. I can go between InDesign and Photoshop with little to no issues doing so. This makes it easier for me to do my edits and marketing.
What is your favorite aspect of this product?
It is easy to navigate and was very easy to learn when we first implemented.
What do you dislike most about this product?
I would have loved to see a step by step, in depth guide on all the features offered. Other than that, it is great!
What recommendations would you give to someone considering this product?
Easy to learn and easy to teach to someone just starting out.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy