
What is Adobe Firefly?
Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
98 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Firefly?
Pros
- Performance Enhancing
- Respectful
- Efficient Service
- Caring
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Import and Export Capabilities
Design Optimization
Generative Design
Graphics Editing
Multi-Device Support
Accessibility Checks
Multi-Need Content Support
Content Library
Collaboration Tools
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Business Value Created
Ease of IT Administration
Breadth of Features
Vendor Support
Availability and Quality of Training
Ease of Customization
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Adobe Firefly Reviews

Nia G.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Sep 2025
Makes Content Creation a Breeze
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
Adobe Firefly is a part of the Adobe Creative Suite, which helps to easily integrate it with other Adobe applications, such as Photoshop.
What is your favorite aspect of this product?
The ease of use and high customization abilities.
What do you dislike most about this product?
Not all generated images are high quality, and the images become very redundant despite changing the prompts.
What recommendations would you give to someone considering this product?
Try testing it out for free before purchasing a plan.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Unique Features
Cons
- Less Generous
- Under Delivered

Chirag G.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Jun 2025
amazing tool to boost your creativity
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
its ease to use
What is your favorite aspect of this product?
wide range of features
What do you dislike most about this product?
little costly
What recommendations would you give to someone considering this product?
use it and enlarge your creativity
Pros
- Inspires Innovation
- Fair
- Altruistic
- Generous Negotitation
Cons
- Less Productive
- Commodity Features
- Charges for Enhancements
Cardi G.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Jun 2025
Trustworthy
Likeliness to Recommend
What differentiates Adobe Firefly from other similar products?
Easy to integrate with other Adobe software, it is a trusted name.
What is your favorite aspect of this product?
The variety of features it offers. The AI is great. This is a great product to use for my business.
What do you dislike most about this product?
Would like it to be easier to access on a phone or ipad. I am on the go quite a bit so it would be nice to have the option to work while I'm in the field.
What recommendations would you give to someone considering this product?
If you use other Adobe products, try this one out, can't go wrong with Adobe software when it comes to graphic design and editing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing