What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Romi K.
- Role: Information Technology
- Industry: Entertainment
- Involvement: End User of Application
Submitted May 2023
Adds value, feels reliable b'cuz it's ADOBE produc
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Campaign's integration with Adobe Experience Cloud, scalability, and cross-channel campaign management set it apart from other marketing automation platforms and make it a popular choice and since it's from Adobe it creates a sense of reliability and trust.
What is your favorite aspect of this product?
Integration with Adobe Experience Cloud
What do you dislike most about this product?
Feels a bit outdated when compared to Mailchimp and needs more designer-oriented features and cross-platform compatibilities.
What recommendations would you give to someone considering this product?
Give it a try, you won't regret it but also checkout Mailchimp and see which one works best for your marketing needs.
Pros
- Acts with Integrity
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Under Delivered
Rodrigo C.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
Incredible platform for managing my marketing.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is one of the best programs that we have within my company for building from scratch the improvements and more powerful marketing campaigns that give the impact of the company and company content on the web, thanks to this program we have simplified many, many aspects regarding this area, since this program seeks a way to run autonomously for the peace of mind of each of its clients, this program is ideal for taking business and sales strategies to the next level throughout the cloud and get a little closer to each of our clients.
What is your favorite aspect of this product?
I tend this program as an exile, we can analyze all the time in an autonomous way all the aspects and processes that our marketing implies and in each one of the projects, the intelligence and intuition of this program amazes us more and more, since this program has the ability to analyze countless times our entire environment on the web to give us the best solution to order our content according to the demands and specifications expressed by each of our clients, email is one of the best resources we have to reach our desktop clientele,
What do you dislike most about this product?
It is important to emphasize that this program is not informative enough and lacks tools that give each of its users the opportunity to visualize in detail all the steps and tools that are being executed at that moment, on the other hand, another of the Problems we have had with this program is the high cost to get their services, it is one of the most expensive marketing management programs we know of.
What recommendations would you give to someone considering this product?
There are many reasons why Adobe Campaign is the best option you can have in your company for the administration and explosion of your company's digital marketing, starting with the fact that this program has the ability to automate itself to apply each of its services only to the waiting for the most potential clients for each of the commercial events of my work department, one hundred percent recommended.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shailendra Kumar S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2023
Fantastic product
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
it is fantastic due to its easy usable interference
What is your favorite aspect of this product?
easy usable interference and no hanging issue at all
What do you dislike most about this product?
not able to find any tiil now
What recommendations would you give to someone considering this product?
go and buy this its will create good customer bases and generate leads
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
