What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
LUIS F.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
A nice software with a nice architecture.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It has a nice and structured software architecture.
What is your favorite aspect of this product?
The architecture from the software.
What do you dislike most about this product?
The price itselfs and the vendor.
What recommendations would you give to someone considering this product?
More negotiation about the price.
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Reliable
Cons
- Less Productive
- Vendor Friendly Policies
Rishabh S.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2025
Enhancing the customer experience
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It enables customised journey across email,mobile,online and offline channels
What is your favorite aspect of this product?
Web based UI
What do you dislike most about this product?
Complex navigation
What recommendations would you give to someone considering this product?
It provides a holistic approach for marketing and helps to create unfiltered experiences across all channels
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
André M.
- Role: Information Technology
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted May 2024
Easy to use
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
- Scalability and Flexibility: Adobe Campaign is designed to meet the needs of both small businesses and large enterprises. It offers scalability to handle large volumes of data and can be customized to fit the unique requirements of different industries and business models. - Comprehensive Customer Experience Management: Adobe Campaign is part of the Adobe Experience Cloud, offering seamless integration with other Adobe solutions like Adobe Analytics, Adobe Target, and Adobe Experience Manager. This integration enables marketers to create personalized, omni-channel experiences across the entire customer journey.
What is your favorite aspect of this product?
Many users find the comprehensive integration with other Adobe solutions to be a standout feature. This seamless integration allows for a unified approach to customer experience management across various channels, making it easier to create personalized and impactful campaigns.
What do you dislike most about this product?
Challenges with the complexity of the interface and the learning curve associated with mastering all of Adobe Campaign's features.
What recommendations would you give to someone considering this product?
- Take advantage of training resources: Adobe offers various training resources, including tutorials, webinars, and documentation. Take advantage of these resources to familiarize yourself with the platform and its capabilities. - Start with a pilot or trial: Consider starting with a pilot project or taking advantage of a trial period to test the platform and see if it meets your needs before committing to a full implementation. - Consider integration with other tools: Evaluate how Adobe Campaign integrates with your existing marketing technology stack. Seamless integration
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
