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Adobe Systems

Adobe Campaign

Composite Score

8.7 /10

CX Score

8.9 /10

122 Reviews Write a Review

What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

2025

1 Top Rated Capabilities

0 Top Rated Features

2025

5 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

6 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience

2022

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative

6% Neutral

94% Positive

Pros

Trustworthy
Reliable
Respectful
Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

Segmentation

Campaign Management

A/B Testing

Text Messaging

Basic Reporting and Analytics

Content Authoring

Auto-Responders

Surveys and Polling

Contact Database

Email Templates

Vendor Capability Ratings

Average 82

Breadth of Features

Ease of IT Administration

Business Value Created

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization

Also Featured in...

Marketing Automation - B2C

Score 8.4

View Adobe Campaign in this category (opens in a new tab)

Marketing Resource Management

Score 8.2

View Adobe Campaign in this category (opens in a new tab)

Adobe Campaign Reviews

Simone I.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Enterprise-grade marketing tool, lacks innovation

Likeliness to Recommend

7 /10

What differentiates Adobe Campaign from other similar products?

Smooth integration with other adobe tool (both Experience platform and Creative Suite) and third party platform (CRM and analytics), intuitive authoring tool and delivery options

What is your favorite aspect of this product?

Adobe Campaign empower marketers to create targeted campaigns with advanced segmentation and targeting features

What do you dislike most about this product?

Advanced, easy-to-use features for content customization are missing, and built-in reporting feature lacks in advanced features

What recommendations would you give to someone considering this product?

Ensure the tool fit with the current tech stack and integration capabilities and the total cost of ownership considering the license cost.

Pros

Reliable
Includes Product Enhancements
Security Protects
Performance Enhancing

Cons

Less Efficient Service
Inhibits Innovation
Slower Product Innovation

LUIS F.

Role: Information Technology
Industry: Banking
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2025

A nice software with a nice architecture.

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

It has a nice and structured software architecture.

What is your favorite aspect of this product?

The architecture from the software.

What do you dislike most about this product?

The price itselfs and the vendor.

What recommendations would you give to someone considering this product?

More negotiation about the price.

Pros

Helps Innovate
Continually Improving Product
Inspires Innovation
Reliable

Cons

Less Productive
Vendor Friendly Policies

Rishabh S.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Enhancing the customer experience

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

It enables customised journey across email,mobile,online and offline channels

What is your favorite aspect of this product?

Web based UI

What do you dislike most about this product?

Complex navigation

What recommendations would you give to someone considering this product?

It provides a holistic approach for marketing and helps to create unfiltered experiences across all channels

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Adobe Campaign

What is Adobe Campaign?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

Adobe Campaign Ratings

88 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Adobe Campaign?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Text Messaging The capability to send messages by SMS in addition to email.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Surveys and Polling Ability to survey customers and gather feedback.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2C

Marketing Resource Management

Adobe Campaign Reviews

Simone I.

Enterprise-grade marketing tool, lacks innovation

Likeliness to Recommend

Pros

Cons

LUIS F.

A nice software with a nice architecture.

Likeliness to Recommend

Pros

Cons

Rishabh S.

Enhancing the customer experience

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Segmentation

Campaign Management

A/B Testing

Text Messaging

Basic Reporting and Analytics

Content Authoring

Auto-Responders

Surveys and Polling

Contact Database

Email Templates

Vendor Capability Ratings

Breadth of Features

Ease of IT Administration

Business Value Created

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of Customization