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Adobe Systems

Adobe Campaign

Composite Score

8.9 /10

CX Score

9.1 /10

122 Reviews Write a Review

What is Adobe Campaign?

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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2025 Data Quadrant Champion

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

5 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

6 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience

2022

2022 Data Quadrant Champion

2022

6 Top Rated Capabilities

8 Top Rated Features

2022

Product Impact

2021

2021 Data Quadrant Champion

2021

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative

6% Neutral

94% Positive

Pros

Trustworthy
Reliable
Appreciates Incumbent Status
Inspires Innovation

Feature Ratings

Average 84

Email Delivery

Segmentation

Campaign Management

A/B Testing

Text Messaging

Basic Reporting and Analytics

Content Authoring

Auto-Responders

Surveys and Polling

Contact Database

Email Templates

Vendor Capability Ratings

Average 82

Breadth of Features

Ease of IT Administration

Business Value Created

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Marketing Automation - B2C

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View Adobe Campaign in this category (opens in a new tab)

Adobe Campaign Reviews

Nelson R.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2020

Best platform for digital marketing.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Its reliable and fits well in all organizations including the small and mid-sized ones and this allows them to maximize their marketing process and gain the best from them leading to their portfolio growth.

What is your favorite aspect of this product?

Adobe Campaign gives us complete overview over all of our online marketing campaigns and this offers insights that helps us learn our strengths and weaknesses and learn how best to maximize them to our benefit. Customer support is available and willing to help all users in using the platform reliably at all times.

What do you dislike most about this product?

There is no mobile version of the platform and this limits its usage only to desktop/laptop, a factor that sometimes lowers its usage in our company.

What recommendations would you give to someone considering this product?

Adobe Campaign is stable and comes with complete set of tools and this allows all users a chance to maximize their marketing campaigns and use them to grow their company.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Hannah T.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2020

Perfect tool for the channel management.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Dynamic content capability and the mobile access are fantastic.

What is your favorite aspect of this product?

The easy to personalize email and the clients communication its effective.

What do you dislike most about this product?

No issues or implementation error when getting started.

What recommendations would you give to someone considering this product?

I love Adobe campaign due its functional tools and the easy email marketing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jessica D.

Role: Consultant
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Nov 2020

Efficient system for campaign management.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

Very wonderful management of multiple campaigns.

What is your favorite aspect of this product?

Adobe Campaign interface is full of functional features.

What do you dislike most about this product?

No much dislike.

What recommendations would you give to someone considering this product?

Adobe Campaign is the most functional and worldwide used tool for effective business campaign management.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Adobe Campaign

What is Adobe Campaign?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

2022 Data Quadrant Champion

2021 Data Quadrant Champion

Adobe Campaign Ratings

88 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Adobe Campaign?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Text Messaging The capability to send messages by SMS in addition to email.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Surveys and Polling Ability to survey customers and gather feedback.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Marketing Automation - B2C

Adobe Campaign Reviews

Nelson R.

Best platform for digital marketing.

Likeliness to Recommend

Pros

Hannah T.

Perfect tool for the channel management.

Likeliness to Recommend

Pros

Jessica D.

Efficient system for campaign management.

Likeliness to Recommend

Pros

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Title

Feature Ratings

Email Delivery

Segmentation

Campaign Management

A/B Testing

Text Messaging

Basic Reporting and Analytics

Content Authoring

Auto-Responders

Surveys and Polling

Contact Database

Email Templates

Vendor Capability Ratings

Breadth of Features

Ease of IT Administration

Business Value Created

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Ease of Implementation

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization