What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Sthefany B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Mar 2021
Versatile management of marketing campaigns
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign allows you to manage attractive campaigns that are tailored to customer needs, providing specific information about our products. Create dynamic emails with interesting content, ensuring the development of an effective communication experience with customers. Running the campaign allows you to manage and automate all emails, ads, and campaigns in one place.
What is your favorite aspect of this product?
It has a nice user interface, easy to use. It is very effective for communicating with clients via email, SMS, direct mail, and push notifications. It has the ability to use various marketing channels to further impact our campaigns. It allows you to classify customers according to their profile, with the useful segmentation function. The drag and drop function makes it easy to work with the platform. Get custom forms quickly and without complications.
What do you dislike most about this product?
Templates need to be improved and their cost is high compared to similar solutions.
What recommendations would you give to someone considering this product?
With Adobe Campaign you get optimal automation of marketing campaigns. It offers varied and effective communication channels. It allows customers to have all the information dynamically. I recommend its implementation.
Pros
- Reliable
- Trustworthy
- Caring
- Respectful
Jackson W.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2021
Reach large group of potential customers
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
For marketing I can highly commend on the effectiveness of Adobe Campaign in proper marketing.
What is your favorite aspect of this product?
This is great product that has enabled our organization to reach large group of potential customers within a short period off time. It sends adverts on our products and services regularly.
What do you dislike most about this product?
I have not disliked anything to do with this great product.
What recommendations would you give to someone considering this product?
I highly recommend this great platform to any organization for effective marketing.
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Effective Service
Gerald W.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2021
Maintain and build strong customer channels
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has been the most effective platform for maintaining close customer relations with our enterprise.
What is your favorite aspect of this product?
I like the fact that we can monitor our customers journey and understand their needs. Customers are more satisfied since we can reach to them regularly to assist in case of rising issue affecting them.
What do you dislike most about this product?
I have nothing to dislike from this great product. It has been powerful and functioning well.
What recommendations would you give to someone considering this product?
Adobe Campaign is great and can easily transform any business enterprise improved productivity and faster growth.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
