What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
John H.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Apr 2021
Fantastic marketing platform
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign id most effective marketing product I have used in our organization.
What is your favorite aspect of this product?
It has excellent capability of ensuring that our team reaches as many customers as possible through regular delivery of adverts. We have been able to grow through our sales journey over a short period of time due to commitment and the help of this great product.
What do you dislike most about this product?
This is great tool that has served us excellently since we started using it in our company.
What recommendations would you give to someone considering this product?
I am delighted to recommend Adobe Campaign to any company for effective marketing and customer relations.
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Inspires Innovation
Amanda C.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Mar 2021
Fantastic marketing management platform
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I have no experience from similar products.
What is your favorite aspect of this product?
I like the capability of this great platform to ensure that our marketing channels are smooth and client journey is well managed. We are able to satisfy and listen to our customers needs and address them.
What do you dislike most about this product?
I have not disliked anything to do with this great platform.
What recommendations would you give to someone considering this product?
I highly recommend this great product to any organization for effective marketing of products and services.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Efficient Service
Abbey Grace M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Mar 2021
Improve productivity with marketing campaigns
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign enables you to efficiently and dynamically manage your marketing campaigns. It allows the creation of multichannel campaigns and the automation of marketing services. It provides versatility in managing the different marketing channels such as email, automatic notifications, SMS marketing, among others. It makes it easy to manage campaigns, resources, customer data, and analytics. Improves communication with customers and allows to identify the profile of potential customers.
What is your favorite aspect of this product?
It is easy to use and manage. AI-based emails guarantee the best approach and supply of information to customers. It has really nice templates that make it easy to create campaigns. It has an excellent drag and drop tool that makes your workflow easier. It allows you to effectively manage data for your campaigns and it is easy to segment your audiences to keep them more organized. It has an agile message automation process, which can be customized and adapted to each client.
What do you dislike most about this product?
Although it is a very complete marketing tool, its user interface can be more intuitive and its cost is significantly high.
What recommendations would you give to someone considering this product?
This platform is the best option for creating and monitoring marketing campaigns. Helps to improve productivity and efficiency leading to cost reduction and time management. I recommend its implementation.
Pros
- Reliable
- Trustworthy
- Inspires Innovation
- Caring
