What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Christine H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
fantastic marketing platform.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign ensures there is complete marketing cycle that links customers to business enterprises.
What is your favorite aspect of this product?
Our marketing teams are able to coordinate advertisements of our products and services effectively within a short period of time. Wd are able to cover large marketing areas and reach many potential customers through regular email marketing.
What do you dislike most about this product?
I have not experienced any challenge while working with this great product.
What recommendations would you give to someone considering this product?
marketing of products with Adobe Campaign is easy journey and can easily be accomplished with a lot of profit gains.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Inspires Innovation
Donna W.
- Role: Industry Specific Role
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
Excellent sales tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
This is greatest marketing and sales enablement platform I have come across.
What is your favorite aspect of this product?
It has great capability to track the welfare of customers and check whether customers are being satisfied by the products and services we offer. Our marketing has been very effective since we can easily manage our sales and marketing data.
What do you dislike most about this product?
I have not experienced any breakdown from the performance of this great platform.
What recommendations would you give to someone considering this product?
I have used and confirmed this is great tool in marketing and advertising of products and I really recommend.
Pros
- Unique Features
- Efficient Service
- Caring
- Client Friendly Policies
Catherine S.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
Great marketing tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I have no experience from similar products in our enterprise.
What is your favorite aspect of this product?
This product has boosted our marketing channels by providing clear strategies and channels for better customer engagement.
What do you dislike most about this product?
I have nothing to dislike from this great platform. It has given us excellent service.
What recommendations would you give to someone considering this product?
I recommend Adobe Campaign to any company for effective marketing and faster growth.
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Effective Service
