What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Pamela M.
- Role: Information Technology
- Industry: Utilities
- Involvement: End User of Application
Submitted Jan 2022
An exceptional tool for email marketing.Very safe.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has helped us to improve our business by allowing us to collaborate easily and efficiently with our customers from different parts of the world. It allows us to market our products and services globally. It is simple, fast and easy to implement and use. I like the ability to create eye-catching campaigns and send them instantly.
What is your favorite aspect of this product?
Adobe Campaign supports powerful and easy to use features that allow you to interact with customers and business partners around the world. Since we started using it, it has boosted our business by allowing us to collaborate with clients from anywhere anytime across the world. Adobe Campaign has a responsive, smooth and clean UI which makes it easy to learn and use.
What do you dislike most about this product?
I can't remember anything that disappointed me while using Adobe Campaign. It is a straightforward application with great features that make it easy to market our products and services online thus saving us much time and money.
What recommendations would you give to someone considering this product?
Yes i highly recommend Adobe Campaign for email marketing purposes. It is a brilliant and amazing platform for online marketing. I recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Tarah F.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2021
The best in marketing campaigns.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has file list creation, as well as file downloading and uploading. Thanks to this tool, unlike other applications I have used, it provides me with reliable solutions for targeting customers, it is a powerful tool that personalizes offers for each account. I follow up and email has become a more reliable function for marketing with Adobe. Easy to use, minimal learning curve. Ready to use templates. Analysis of customer data resulting in better planning.
What is your favorite aspect of this product?
In my role, where I also collaborate on personalized offers for clients, Adobe Campaign makes decision making faster and in real time, I can manage customer profiles more easily and also create segments for particular needs. Within my responsibilities working with my marketing team we can manage multi-channel campaigns; we market campaigns on the available platforms with an innovative but practical process. Revenue growth remains stable. It is easier to market digitally with this solution, allowing you to focus on a target audience.
What do you dislike most about this product?
-It is a bit expensive -Customer service needs improvement
What recommendations would you give to someone considering this product?
If you are a complete novice but are interested in using this tool, I recommend watching the guidance material such as tutorials and doing a little more research on how to get the most out of Adobe Campaign.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Laura M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Aug 2021
An indispensable marketing ally.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Active user community, solid consulting, recognition and reliability of the service, constant innovation, better revenue growth strategies, it leverages multiple marketing channels, impact and conversion analysis. Campaign automation in social networks is also a strength.
What is your favorite aspect of this product?
It has been an excellent help for profile segmentation, emailing, behavioral setup, SMS, among other beneficial marketing activities, making lead generation and lead growth easier. I find the workflow setup easier with Adobe Campaign than with other tools I have tried, and it is based on the criteria we provide. In general terms, it is perfect for making professional and above all customizable emails which can be adapted to creative needs, internal coding, work with agencies or partners. It manages very well the particular offers for clients, and the control panel offers tracking, it has everything you need.
What do you dislike most about this product?
I don't have frequent problems, however the trigger campaigns are not intuitive.
What recommendations would you give to someone considering this product?
If you are familiar with other Adobe products, this is perfect. And well, if you're not it's not a problem either, it doesn't require much training to use it, however having other Adobe tools makes this marketing tool even more efficient and cost effective.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
