What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Gatitu M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
Email Marketing Made Easy
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
When it comes to email marketing campaigns, Adobe Campaign is unique in that it makes both email marketing and automation easy. It makes it easy to view and track campaign success. With this software, you can leverage customer data to make your campaigns a success.
What is your favorite aspect of this product?
I like that Adobe Campaign is multi-purpose - handles both email marketing and marketing automation. I like that using Adobe Campaign is easy and you can view and compare different aspects on one display. Tracking success and getting reports and insights is easy.
What do you dislike most about this product?
No bad experiences with Adobe Campaign. It has been an amazing marketing tool.
What recommendations would you give to someone considering this product?
I recommend Adobe Campaign for both email automation and email marketing. The software offers great features and has proved to be a capable marketing tool. It is affordable too.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Inspires Innovation
Erick M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2022
Fantastic and robust email marketing platform.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
In the market, you will find many softwares for email marketing but the best of them all is Adobe Campaign. One thing I like most about it is its affordability, accessibility and functionality. It is simple to get started with and even new users require no training. It is a fantastic and exceptional product that allows us to collaborate with clients and business partners around the world.
What is your favorite aspect of this product?
I like the ability to create multiple campaigns and send them instantly. It is a powerful and time saving application since it allows us to market our services online. I like the fact that Adobe Campaign comes at an affordable price thus making it affordable to all sizes of companies. It allows you to send outbound emails within few seconds, building and personalizing emails and easily manage email lists. Adobe Campaign customer support team is readily available.
What do you dislike most about this product?
Since i started using Adobe Campaign i have never experienced any challenging issues. In fact, it is an excellent and outstanding product for email marketing.
What recommendations would you give to someone considering this product?
To anyone considering Adobe Campaign, my advice to them is to go ahead and implement it since it is an excellent and outstanding solution for email marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Jackson W.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2022
Email marketing made easier with Adobe Campaign.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
When it comes to email marketing, Adobe Campaign is the best software to choose. It makes our work more easier and efficient by allowing us to collaborate with clients from anywhere anytime. Adobe Campaign supports powerful and easy-to-use features that allow you to market your products and services globally.
What is your favorite aspect of this product?
One of the things I like most about Adobe Campaign is its usability, simplicity and flexibility. It is a straightforward application that allows you to create multiple professional campaigns and instantly send them. I like the ability to manage email lists, send outbound emails and personalize emails. The interface is user-friendly and intuitive thus making it simple to learn and use.
What do you dislike most about this product?
Since i started using Adobe Campaign, we have never thought of switching to another application since it meets all our marketing requirements.
What recommendations would you give to someone considering this product?
Adobe Campaign is the best software for email marketing. It is safe, secure and fast. I recommend it to all companies.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
