What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Caoimhe C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
A useful tool for planning cross-channel marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
The drag-and-drop new email maker is simple to use it even for unskilled users. Processes have allowed us to more efficiently identify the proper audience by hyper-partitioning them based on a variety of variables.
What is your favorite aspect of this product?
Our emails are delivered to our clients' inboxes as a result of our Ips. Most mass emailing software does not offer this measure of influence. As a result, our engagement has increased dramatically.
What do you dislike most about this product?
We believe that working well with the application is difficult since it necessitates technical expertise that extends outside marketing.
What recommendations would you give to someone considering this product?
Adobe Campaign is just a fantastic tool with many more possibilities than other common alternatives. It has offered people more control over conversations, information, and time.
Pros
- Inspires Innovation
- Caring
- Respectful
- Fair
Arthur F.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Nice tool to plan cross-channel marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Even inexperienced users may use drag-and-drop email creator. Workflows has enabled us to target the right audience better efficiently by hyper-segmenting them using numerous criteria.
What is your favorite aspect of this product?
Because of our IP addresses, our emails are being sent to our customers' inboxes. Most bulk emailing programs often do not provide this level of control. As a consequence, our involvement has skyrocketed.
What do you dislike most about this product?
We feel that functioning effectively with the program is challenging since it requires technical knowledge beyond even marketing.
What recommendations would you give to someone considering this product?
Adobe Campaign is a wonderful product that provides significantly more capabilities than other standard solutions. It has given users greater flexibility over communications, data, and time.
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Respectful
Jose R.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
Adobe campaign is being widely used in our company
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe is making significant difference in our marketing campaigns. The customization it offers is marvelous, we can customize different dashboards according to our needs and desires. As customer is the key in campaigns, it helps us communicate with customers in real-time and we can communicate with them by providing solutions and answering queries in timely and professional manner.
What is your favorite aspect of this product?
Adobe campaign is being used and known for creating good quality campaigns by utilizing all social media channels. It has a great user-friendly interface which allows us to edit and market certain content. According to our needs, we can customize different posts for our different social media channels.
What do you dislike most about this product?
Not everyone can use Adobe campaigns as it’s very technical. Firstly, your marketing skills needs to be upgraded, secondly, your tech skills should be overwhelming good to keep up with this software.
What recommendations would you give to someone considering this product?
It is for sure user-friendly but only to those users who are marketing specialists and tech-oriented. Not everyone can use Adobe campaigns as it’s very technical.
Pros
- Saves Time
- Generous Negotitation
- Helps Innovate
- Continually Improving Product
