What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Adiratna D.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2022
Adobe Campaign- wise choice for marketers
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
From email marketing to landing pages, list management, making calendars, getting reports and analytics and all types of programs and campaigns are not a mirage under one roof. We have achieved in less than 2 years and we are all so happy because it reduces our work effort and time so that we can invest that energy into something creative for our marketing style.
What is your favorite aspect of this product?
Adobe campaigns outshine all other marketing platforms and we love it at our department because there is nothing, literally nothing it can’t do for us. We can have all types and genres of marketing at our fingertips in no time. A solution to all our marketing problems is the Adobe campaign. We have switched to it from another platform and we are so relieved that we - as a team- made this decision.
What do you dislike most about this product?
We were quite confused when we were all making a decision to switch due to one main reason and that is no free trial or any version that could show us what it actually is, however, with more voting this one won and thankfully it was a wise decision.
What recommendations would you give to someone considering this product?
A good and reliable platform to try and test out new and creative marketing tricks because you have room for creativity and energy to do better than today because this one won’t drain your employees energy and you will notice this over the period of time. When people are given good platforms they tend to perform at a higher level of creativity so why not!
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Effective Service
Max-Craig J.
- Role: Operations
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Mar 2022
Management software that allows Email automation.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
I will begin with its interface. Adobe Campaign user interface is easy to use. Adobe Campaign helps users to make multi-channel selling campaigns for their customers which has Email campaigns, personalized campaigns, hybrid campaigns, and real-time campaigns. Adobe Campaign is nice in taking care of consumers’ information in addition to good for making multiple workflows, templates, email templates, integration with alternative applications, and driving several traffic to the website for generating good revenue.
What is your favorite aspect of this product?
It is widely familiar for its best-ever promoting campaigns within the market. We are able to rework the web, email, and mobile expertise of each client by tailor-made campaigns across the full network. The customization on different channels for various customers is effortless, and workflow and editing are very possible. It additionally offers us the choice of a customizable dashboard to customize it as per our desire, and all the options are going to be at our fingertips.
What do you dislike most about this product?
The tools don’t seem to be a lot of informative and don’t have any pop-up data for higher understanding;.; moreover, the client web of Adobe is additionally prolonged and not economical yet that makes leaves the customer vulnerable. The platform needs a more easy user interface, and it is discouraging for somebody who has not used it.
What recommendations would you give to someone considering this product?
Effective, customized interface software system solutions conjointly give high usability and various advantages.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Respectful
Kiguta A.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Email marketing Made Easy With Adobe Campaign
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign makes it possible to view customer journey in a single screen. In addition, using available customer data, it's easy to create a successful marketing campaign
What is your favorite aspect of this product?
I like that the dashboard is rich in features and there is a lot of data to view regarding customer journey The software smoothens marketing thanks to use of customer data The software makes email marketing and automation easy
What do you dislike most about this product?
I can barely complain as Adobe Campaign has been more than great
What recommendations would you give to someone considering this product?
You can unlock many possibilities with Adobe Campaign. It's affordable, and houses lot's of marketing features. It also makes marketing automation easy which one more reason to use it.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Efficient Service
