What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Milca Stefenia B.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Mar 2022
You can improve your email automation by using it
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Using Adobe Campaign, you can deliver higher email personalization and improve your email automation, deliverability, and reporting when you have whole facts. Through Adobe Campaign you may deliver purchaser facts from distinct systems, gadgets, and channels into a single profile. It enables you to operate facts to apprehend your specific consumer segments after which craft the first-class campaigns to make meaningful connections with everyone. Improve your email advertising with personalized and contextually applicable messages.
What is your favorite aspect of this product?
It has templates that we will use to create touchdown pages and it's very useful. It is simple to create, control, and deliver dynamic marketing campaigns. It has purchaser engagement and communication. It lets us ship personalized messages to the right target audience. It’s clean and speedy to run successful email advertising and marketing campaigns. Adobe Campaign helps you already know who your clients are and the high-quality approaches to stay in touch with them from acquisition to retention. With Adobe Campaign, you may easily layout, control, and supply the type of fairly personalized and synchronized multichannel studies.
What do you dislike most about this product?
Adobe Campaign is high-priced and it is now not as consumer-pleasant as other Adobe merchandise. After a few hours of work, Adobe Campaign starts off evolving to slow down.
What recommendations would you give to someone considering this product?
Adobe Campaign is the most dependable advertising and marketing campaign device that offers advantageous outcomes continually. It gives our company dependable advertising tactics that may be used to grow income and maximize income gains.
Pros
- Helps Innovate
- Caring
- Respectful
- Generous Negotitation
Bruce Jr J.
- Role: Information Technology
- Industry: Banking
- Involvement: Business Leader or Manager
Submitted Mar 2022
An easy and flexible tool for e-mail campaigns.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Creating reports is unbelievably helpful since this software system permits you to trace how well a campaign is performing and even find out which marketing ways are the foremost successful. Adobe Campaign assists you in organizing your work and deputation assignments. You’ll be able to conjointly set up marketing stretch in advance, which is absolutely beneficial. Adobe Campaign helps in the pursuit of all of the client interactions across all channels in one place. Adobe Campaign has templates that we will use to form landing pages and it’s terribly useful.
What is your favorite aspect of this product?
Adobe Campaign makes it extremely easy and quick to make and run successful email marketing campaigns. I like the simplicity of delivering participating emails. Permits us to send customized messages to the correct audience. Overall, the program has nice options and is extremely versatile and straightforward to manage. Glorious advanced email delivery that conjointly simply integrates well with social and mobile. Conjointly easily allows you to create custom emails for customers. There are multiple ways to attain equivalent results - so if one tool doesn’t work, you aren’t stuck and produce other choices of obtaining the same finish result.
What do you dislike most about this product?
Adobe Campaign has several flaws, also as a scarcity of fine documentation and tutorials, that makes it troublesome for users to accomplish the required outcomes. Adobe Campaign is pricey and it’s not as user-friendly as different Adobe products. Once some hours of work, Adobe Campaign starts to slow down.
What recommendations would you give to someone considering this product?
It is well matched for any massive organization to support their email/SMS/push notification campaigns. It's a really stable tool and may be integrated along with your database. Also, if you utilize different products from Adobe Suite, this can be a very powerful add-on. However it’s not well suited for a little startup or if you wish in-depth integrations of varied channels, their analytics, etc.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Anthony H.
- Role: Industry Specific Role
- Industry: Electronics
- Involvement: End User of Application
Submitted Feb 2022
Adobe Campaign is very customizable software
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Through the use of this wonderful app, I was able to create excellent campaigns. Several documents can be attached simultaneously. It is among one of the ideal tools which provide reliable services with advanced features. Attractive interface that is fun to learn!
What is your favorite aspect of this product?
It is very customizable. You can do almost anything in your mind with this tool in your approach. All you need to have is the appropriate people with appropriate skill sets. The possibility of creating templates does wonders and saves plenty of time.
What do you dislike most about this product?
Configuration of the app takes so long. Just as the excess of anything is bad, too many customization features can be a hurdle. It takes time to learn about all the icons, lexicons, etc. No material for training/startup is provided so the platform can be confusing at times.
What recommendations would you give to someone considering this product?
Configuration of the app takes so long. Just as the excess of anything is bad, too many customization features can be a hurdle. It takes time to learn about all the icons, lexicons, etc. No material for training/startup is provided so the platform can be confusing at times.
Pros
- Efficient Service
- Caring
- Respectful
- Generous Negotitation