What is Adobe Campaign?
Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Trustworthy
- Reliable
- Appreciates Incumbent Status
- Inspires Innovation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Segmentation
Campaign Management
A/B Testing
Text Messaging
Basic Reporting and Analytics
Content Authoring
Auto-Responders
Surveys and Polling
Contact Database
Email Templates
Vendor Capability Ratings
Breadth of Features
Ease of IT Administration
Business Value Created
Quality of Features
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Adobe Campaign Reviews
Juliane S.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Jun 2022
Sophisticated email marketing technology
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has done an excellent job of making our customer's journeys and experiences memorable. Isn't it amazing that we can now create, coordinate, and distribute interactive campaigns with Adobe Campaign via email, mobile devices, and offline methods? Email management, cross-channel marketing, personalization, and targeting leads can all be done with this system in a friendly manner.
What is your favorite aspect of this product?
Well, when it comes to email automation, distribution, and reporting we were amazed to see its performance. In order to evaluate the efficiency of our messages and decide which email campaigns generated the greatest lift we only trust. Adobe Campaign has a lot of useful features that make users think about email marketing performance and how to improve it.
What do you dislike most about this product?
Well, if I evaluate this system, I suppose I will come up with only one negative aspect of it, which is its terrible and unresponsive customer service unit. Whenever we have submitted a ticket, we have received a reply after two days and there is also no phone help.
What recommendations would you give to someone considering this product?
Overall, the Adobe Campaign Email Monitoring software has proven to be really valuable to us, and I feel it will be similarly beneficial to other businesses. Managing all of the leads and emailing both are simple, and nurturing those leads has proven to be quite beneficial to our company.
Pros
- Unique Features
- Efficient Service
- Effective Service
- Acts with Integrity
Vaibhav N.
- Role: Information Technology
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jun 2022
Great CRM toolset for any Organization
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Ease of use
What is your favorite aspect of this product?
Segmentation and delivery capabilities.
What do you dislike most about this product?
Segmentation capability
What recommendations would you give to someone considering this product?
Go for it, you will be amazed how good it is.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Sam L.
- Role: Industry Specific Role
- Industry: Transportation
- Involvement: End User of Application
Submitted Jun 2022
Strengthen up your marketing games via adobe.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign is a one-stop shop for personalizing and delivering campaigns throughout our digital and physical media without even any problems The Adobe Campaign ui is straightforward and uncomplicated to use. Users can use Adobe Campaign to construct multi-channel marketing strategies for their customers, including email, personalized, hybrid, and real-time campaigns.
What is your favorite aspect of this product?
Adobe Campaign may also be utilized to send customized messages with individual preferences and criteria, which is one of my favorite features. I appreciate that we have been able to design and manage our own tactical segmentation that we could use across all initiatives. And the software is outstanding in terms of marketing management.
What do you dislike most about this product?
While it is the greatest widely used and considered reliable software in the global market, and since not everyone is tech-savvy, they may not be able to comprehend all specifics as like as tech pros, so if anyone wants to use this software, they must first learn all of the information, which will surely take a lot of your time and energy.
What recommendations would you give to someone considering this product?
It enables us to create a customized dashboard that enables us to customize it to our taste and provides all of the features at our fingertips. Another fantastic benefit is the ready-to-use themes, and if you're experienced with other Adobe products, you'll be able to get much more out of this software.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
